IKEA teamed up with DreamWorks to create captivating ads and shorts that encourage kids to “say yes to play.” The ads aim to introduce characters to the children, which will be seen in the upcoming shorts. These characters will also be reflective within IKEA's new furniture collection, called ‘Lattjio.’
The ultimate goal for the ad aims to inspire both children and adults to “say yes to play” together. The videos and the furniture collection hope to increase parent and child playtime.
The perfect partnership between a creative furniture brand a child-focused entertainment group allowed for a positive and mutually beneficial project outcome. There will be 25 animated shorts available through the brands' collaborative mobile app. These shorts aim to "teach children how to navigate the world, like how an eagle faces his fear of heights." Additionally, the Lattjio collection will be available for purchase in IKEA next month.