This new commercial from IKEA Malaysia shows just how easy and flexible modular kitchens can be in a creative vignette.
In the whimsical ad, a chef chops up different "ingredients" to make one of IKEA's modular kitchens. The ingredients include miniature shelving that comes in a sardine tin, a tiny door out of a canning jar and an egg yolk that the chef cracks from a light bulb. All of the ingredients go into a frying pan and at the end a miniature version of an IKEA modular kitchen appears.
The clever commercial is designed to show just how easy it is to create your own version of IKEA's modular kitchens, how many different options there are for parts and how modular kitchens can be customized to suit any taste -- just like a recipe.