This clever, interactive IKEA Christmas ad lets viewers select the best way to spend the holiday season. The ad uses a dial that contains three settings, which includes minimum, medium and maximum Christmas themes.
The ad takes place inside a family home where a mom, a dad and two children are singing a Christmas carol. The ad changes based on where the dial is located. The minimum Christmas cheer shows only the little kids humming a festive tune. The maximum dial option shows the family plus grandparents and cousins all singing Christmas songs and wearing festive attire -- even Santa beards.
The IKEA Christmas ad shows the different ways people spend Christmas, and highlights the various ways to celebrate this season.