For the 2023 holiday season, IKEA released the VINTERFINT Advent Calendar and it boasts a flatpack design that pays tribute to its furniture pieces that similarly require some assembly. This DIY advent calendar is ready to be filled with small surprises to count down the days until Christmas with a whimsical, festive scene.
This advent calendar created by IKEA designer Paulin Machado springs to life to create a pop-up village, complete with festive characters, decorated trees and cozy houses.
As well as being a practical piece of holiday decor and a fun craft, this DIY advent calendar available at all IKEA stores in the United States is priced at $14.99 and comes with a bonus $5 IKEA gift card and a voucher for a complimentary Swedish meatball or plant-based ball.
What's Driving This Trend
- Flatpack Design
- The VINTERFINT Advent Calendar features a flatpack design inspired by IKEA's furniture, presenting an opportunity for other industries to explore similar assembly-based products.
- DIY Crafts
- The DIY nature of the VINTERFINT Advent Calendar taps into the trend of consumers seeking hands-on creative experiences, opening doors for industries to offer customizable products and activities.
- Interactive Countdowns
- The interactive and whimsical nature of the VINTERFINT Advent Calendar highlights the potential for industries to create engaging, interactive countdown experiences that go beyond traditional calendars and involve customer participation.
Who This Affects Most
- Furniture
- The VINTERFINT Advent Calendar's flatpack design draws inspiration from IKEA's furniture, providing an opportunity for furniture companies to explore innovative assembly-based designs.
- Craft Supplies
- The DIY aspect of the VINTERFINT Advent Calendar creates a demand for craft supplies and materials, presenting an opportunity for craft stores and art supply retailers to capitalize on consumers seeking hands-on creative experiences.
- Retail Experiences
- The interactive and engaging nature of the VINTERFINT Advent Calendar opens possibilities for retailers to create immersive countdown experiences that enhance customer engagement and drive foot traffic to stores.
