Interactive Building Block Calendars

The LEGO 2023 Daily Builds Calendar Offers Daily Prompts

The LEGO 2023 Daily Builds Calendar is a desktop accessory perfect for avid fans of the building block brand to incorporate onto their workstation as a way to incite some creativity for the coming year. The calendar is designed with a chromatic appearance that's playful and covered with the brand's building blocks to give it a charming look when being flipped each day. The calendar offers a way to track the date, but also provides a building prompt for the person to do each day or simply use it for inspiration when looking to get creative.

The LEGO 2023 Daily Builds Calendar encourages interactivity and speaks to the popularity of the brand amongst adults with a penchant for nostalgic pastimes.

Interactive Calendars
The trend towards interactive calendars provides an opportunity for businesses to engage customers in a fun and unique way.
Desktop Accessories
The growing popularity of desktop accessories presents an opportunity for businesses to market fun and playful products related to a hobby/interest.
Nostalgic Pastimes
The trend towards nostalgia and retro hobbies creates an opportunity for businesses to tap into the desire for simpler times.

Sectors Adopting This

Toy Industry
The toy industry can capitalize on the trend of adults seeking nostalgia by creating products that combine nostalgia with modern technology.
Stationery Industry
The stationery industry can explore the trend of interactive calendars to create unique, playful products suited for a fun and creative workspace.
Digital Marketing Industry
The digital marketing industry can use the trend of interactive calendars to develop creative campaigns that engage customers through gamification.
SCORE
6.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 91%
Activity 79%
Freshness 15%

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