LEGO prepares for the upcoming year with the LEGO Minifigure-a-Day Daily Calendar. Every single day highlights a new opportunity to create a minifigure and with every page peeled back will unveil a visual of the minifigure. In addition to this is an interesting fact about the character as well.
This is meant to be a desk calendar that provides insight and closer detail of the history and production details of the iconic figurines. The Gorilla Suit Guy minifigure was first launched in 2011 and the toy company explained that it included holes for eyes as it is meant to be a costume and not a real gorilla. The calendar also features different building prompts to make each Minifigure.
Image Credit: LEGO
Key Themes Behind This Trend
- Interactive Daily Calendars
- LEGO introduces the Minifigure-a-Day Daily Calendar that offers a new interactive experience each day.
- Collectible Minifigurines
- The LEGO Minifigure-a-Day Daily Calendar presents a new collectible minifigure every day, enticing collectors and enthusiasts.
- Enhanced Toy Knowledge
- LEGO's daily calendar provides fascinating facts and insight into the history and production details of their iconic figurines.
Where This Applies
- Calendar Manufacturing
- The Minifigure-a-Day Daily Calendar offers opportunities for calendar manufacturers to create more interactive and engaging products.
- Collectibles Market
- The introduction of the LEGO Minifigure-a-Day Daily Calendar taps into the growing demand for collectible items, expanding the market for collectibles.
- Toy Manufacturing
- LEGO's daily calendar provides a model for innovative toy manufacturers to offer educational and informative products that enhance the consumer's knowledge about the toys they love.
