This holiday season, Lindt is offering £12 pick and mix advent calendars with 24 slots that can be filled with all of the desired Lindt flavors. This unique advent calendar goes above and beyond standard milk chocolate advent calendars that may have been enjoyed during years of youth, since it provides the chance for chocolate lovers to indulge in creative flavors. Some of the chocolates that can be used to fill this advent calendar include strawberry and cream, white chocolate, as well as unusual ones like matcha, pistachio, popcorn and Stracciatella.
This DIY advent calendar has taken off on social media, TikTok in particular, as users are sharing how they are curating the perfect daily surprises for themselves and loved ones.
This in-store experience is a chocolate lover's dream and it offers a memorable way to count down the days until Christmas.
Key Themes Behind This Trend
- Customizable Advent Calendars
- This trend creates opportunities for businesses to offer DIY customizable versions of popular holiday products like advent calendars.
- Social Media Marketing for DIY Products
- This trend creates opportunities for businesses to leverage social media platforms like TikTok to promote their DIY customizable products.
- Creative Flavored Chocolates
- This trend creates opportunities for chocolate companies to experiment with unconventional flavor combinations and offer customers unique and personalized chocolate experiences.
Where This Applies
- Food and Beverage
- This industry can capitalize on the trend of customizable advent calendars by offering customers the ability to personalize their own food and drink products.
- Retail
- This industry can capitalize on the trend of personalized DIY products by offering customers the ability to customize products in-store or online.
- Social Media
- This industry can capitalize on the trend of social media marketing for DIY products by offering businesses social media management services tailored to promoting DIY customizable products on platforms like TikTok.
