A viral video of a man who annoys his wife with a series of IKEA puns seems to be the inspiration behind this IKEA Malaysia ad. The original video follows a man on a trip to IKEA who uses whatever oddly named item he could to create a series of clever puns.
IKEA Malaysia used the same hilarious tactic and transformed funny Swedish words into English puns. This upbeat commercial was released to promote an upcoming sale and is even accompanied by a dancing bear.
In using IKEA puns, the commercial acknowledges a timely pop culture reference while also highlighting the furniture retailer's products and promotions effectively. In a self-deprecating move, the brand is able to better relate to consumers by poking fun at itself.