This artful IKEA ad clearly states its goal to sell only energy efficient LED lightbulbs by 2016. In the minute-long commercial, IKEA lighting fixtures are placed in woodsy settings, alongside natural light sources. The ad flits between clips of the moon and light that shines on the side of water droplets, along with IKEA products that have been added to the scenery, like one lighting set that playfully sprouts up from the ground like mushrooms.
At the end of the commercial, the lights flash on and off to create quite a spectacle. Although the ad is fairly straightforward, it's brilliantly simple, since the IKEA lighting products are made to be right at home alongside the wonders of the natural world.
What's Driving This Trend
- Energy-efficient Lighting
- Potential disruption opportunity for manufacturers of smart lighting technologies.
- Natural Environments
- Potential disruption opportunity for architects and landscape designers, as clients may prioritize integrating architecture and design with the natural environment.
- Sustainability Marketing
- Potential disruption opportunity for advertising agencies in creating compelling and visually appealing sustainability campaigns.
Who This Affects Most
- Lighting
- Opportunities for lighting companies to develop energy-efficient LED bulbs, and for smart lighting solutions to be integrated into smart homes and buildings.
- Architecture and Design
- Opportunities for architects and designers to incorporate natural environments into their designs, and for construction material manufacturers to create eco-friendly and sustainable materials.
- Advertising
- Opportunities for marketing and advertising agencies to create visually appealing and impactful sustainability campaigns to promote and raise awareness of sustainable products and practices.
