This artful IKEA ad clearly states its goal to sell only energy efficient LED lightbulbs by 2016. In the minute-long commercial, IKEA lighting fixtures are placed in woodsy settings, alongside natural light sources. The ad flits between clips of the moon and light that shines on the side of water droplets, along with IKEA products that have been added to the scenery, like one lighting set that playfully sprouts up from the ground like mushrooms.
At the end of the commercial, the lights flash on and off to create quite a spectacle. Although the ad is fairly straightforward, it's brilliantly simple, since the IKEA lighting products are made to be right at home alongside the wonders of the natural world.