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25 IKEA Branding Innovations

From Interactive Furniture Catalogs to Bedside Cinema Experiences

— May 13, 2015 — Marketing
These IKEA branding innovations range from interactive furniture catalogs to bedside cinema experiences that let shop visitors experience the brand's bedroom product range. The Swedish furniture brand is known for offering modern furniture that is affordable thanks to its flat-packed design that requires self-assembly.

Despite of being one of IKEA consumers' woes, the idea of assembly ultimately saves money and has even been a topic in some of the furniture brand's most popular ads. Whether poking fun at assembly disasters, using virtual reality software to market their latest catalog or offering a vegetarian version of their famed meatballs, IKEA is always pushing marketing boundaries.

Some IKEA branding standouts from past years include the retailer's numerous art installations along with a heartwarming animal adoption campaign that featured rescue dogs in comfy room settings. Others range from virtual wedding ceremonies to a recent stunt that served customers breakfast in bed.
6.6
Score
Popularity
Activity
Freshness
25
Alternative Vegetarian Meatballs
Alternative Vegetarian Meatballs
IKEA is Launching a Vegetarian Version of Their Swedish Meatballs
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24
Cosplayer Bedroom Makeovers
Cosplayer Bedroom Makeovers
IKEA Singapore Provides a Bedroom Makeover for an Epic Cosplayer
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23
Hypnotic Furniture Stunts
Hypnotic Furniture Stunts
IKEA's Furniture Ad Spellbinds a Real Couple with Hypnosis
<
22
Furniture-Building Races
Furniture-Building Races
Buzzfeed Challenges Couples to Build IKEA Furniture as Fast as They Can
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21
Furniture-Shopping Dog Adoptions
Furniture-Shopping Dog Adoptions
Ikea's Home for Hope Advertises Rescue Dogs in Room Displays
<
20
Sustainable Swedish Meatballs
Sustainable Swedish Meatballs
IKEA Meatballs Will Now be Meatless to Reduce Their Carbon Footprint
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19
Furniture Store Feline Experiments
Furniture Store Feline Experiments
IKEA Let 100 Cats Run Rampant in 'Herding Cats' Experiment
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18
Frightening Furniture Ads
Frightening Furniture Ads
IKEA's Paranormal-Inspired Furniture Commercial Has a Freaky Bed
<
17
Zodiac Furniture Recommendations
Zodiac Furniture Recommendations
IKEA's Campaign Uses the Chinese Zodiac to Make Suggestions
<
16
Catalog-Sharing Campaigns
Catalog-Sharing Campaigns
The IKEA Social Catalogue Campaign Had Its Fans Digitize Pages
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15
Flat-Packed Furniture Companies
Flat-Packed Furniture Companies
Karton Group Brings Low-Cost Cardboard Furniture to the Masses
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14
Interactive Mobile Catalogs
Interactive Mobile Catalogs
IKEA PS 2014 on the Move Was Presented in Full on Instagram
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13
Multiplied Duplicate Art Projects
Multiplied Duplicate Art Projects
Alexis Jemus Made a Clone Army in IKEA
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12
Furniture Store Sleepovers
Furniture Store Sleepovers
This Year's Sleepover at IKEA Promotion Was Posted on Airbnb
<
11
Familial Home Ritual Campaigns
Familial Home Ritual Campaigns
IKEA's #Houserules Has Families Share Their Unique Home Rules
<
10
Virtual Wedding Ceremonies
Virtual Wedding Ceremonies
The IKEA Online Wedding Lets You Plan and Hold Your Nuptials On the Web
<
9
Augmented Reality Catalogues
Augmented Reality Catalogues
The 2014 IKEA Catalogue and App Virtually Display Decor
<
8
Re-Imagined Logo Illustrations
Re-Imagined Logo Illustrations
Selki Alimam's IKEA Man Portrays Him as Different Cartoons
<
7
Self-Deprecating Furniture Ads
Self-Deprecating Furniture Ads
The IKEA Assembly Fail Billboards Riff on Its Own Reputation
<
6
Phone-Charging Furniture
Phone-Charging Furniture
IKEA is Incorporating Qi Technology into Some of Its Convenient Designs
<
5
Worldwide Wakeup Infographic Sites
Worldwide Wakeup Infographic Sites
IKEA's Life at Home Studies Morning Rituals Across the World
<
4
Gigantic Furniture Installations
Gigantic Furniture Installations
IKEA's Big Furniture Setup Lets Adults Play Like Little Kids
<
3
Comfort-Focused Cinemas
Comfort-Focused Cinemas
IKEA's Movie in Bed Event Replaced the Traditional Seats with Big Beds
<
2
Storytelling Furniture Ads
Storytelling Furniture Ads
IKEA's Billboards Shows Scenarios for Leafing Through Its Catalog
<
1
Furniture Store Cafes
Furniture Store Cafes
Tokyo's IKEA Lotus Collection Cafe is a New Place to Eat IKEA Food
<