Ideas
Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Books
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Overview
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes, Workshops & Webinars
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
Internships
Grow your professional skillset in an award-winning workplace.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Join the world's top innovators at our 3-Day Toronto event.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Virtual Events (NEW!)
Stream our World Summit content from the comfort of your home.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Innovation Events
Explore our 2020 tour dates and find the best city to inspire your team.
Custom Events
Host a custom innovation conference in your city that will inform and inspire.
Custom Training
Bring the Future Festival experience directly to your team with custom training packages.
Search our database of over 390,000 cutting edge ideas.

25 IKEA Branding Innovations

From Interactive Furniture Catalogs to Bedside Cinema Experiences

— May 13, 2015 — Marketing
These IKEA branding innovations range from interactive furniture catalogs to bedside cinema experiences that let shop visitors experience the brand's bedroom product range. The Swedish furniture brand is known for offering modern furniture that is affordable thanks to its flat-packed design that requires self-assembly.

Despite of being one of IKEA consumers' woes, the idea of assembly ultimately saves money and has even been a topic in some of the furniture brand's most popular ads. Whether poking fun at assembly disasters, using virtual reality software to market their latest catalog or offering a vegetarian version of their famed meatballs, IKEA is always pushing marketing boundaries.

Some IKEA branding standouts from past years include the retailer's numerous art installations along with a heartwarming animal adoption campaign that featured rescue dogs in comfy room settings. Others range from virtual wedding ceremonies to a recent stunt that served customers breakfast in bed.
6.7
Score
Popularity
Activity
Freshness
25
Alternative Vegetarian Meatballs
Alternative Vegetarian Meatballs
IKEA is Launching a Vegetarian Version of Their Swedish Meatballs
<
24
Cosplayer Bedroom Makeovers
Cosplayer Bedroom Makeovers
IKEA Singapore Provides a Bedroom Makeover for an Epic Cosplayer
<
23
Furniture-Building Races
Furniture-Building Races
Buzzfeed Challenges Couples to Build IKEA Furniture as Fast as They Can
<
22
Hypnotic Furniture Stunts
Hypnotic Furniture Stunts
IKEA's Furniture Ad Spellbinds a Real Couple with Hypnosis
<
21
Sustainable Swedish Meatballs
Sustainable Swedish Meatballs
IKEA Meatballs Will Now be Meatless to Reduce Their Carbon Footprint
<
20
Frightening Furniture Ads
Frightening Furniture Ads
IKEA's Paranormal-Inspired Furniture Commercial Has a Freaky Bed
<
19
Furniture Store Feline Experiments
Furniture Store Feline Experiments
IKEA Let 100 Cats Run Rampant in 'Herding Cats' Experiment
<
18
Furniture-Shopping Dog Adoptions
Furniture-Shopping Dog Adoptions
Ikea's Home for Hope Advertises Rescue Dogs in Room Displays
<
17
Flat-Packed Furniture Companies
Flat-Packed Furniture Companies
Karton Group Brings Low-Cost Cardboard Furniture to the Masses
<
16
Zodiac Furniture Recommendations
Zodiac Furniture Recommendations
IKEA's Campaign Uses the Chinese Zodiac to Make Suggestions
<
15
Interactive Mobile Catalogs
Interactive Mobile Catalogs
IKEA PS 2014 on the Move Was Presented in Full on Instagram
<
14
Gigantic Furniture Installations
Gigantic Furniture Installations
IKEA's Big Furniture Setup Lets Adults Play Like Little Kids
<
13
Catalog-Sharing Campaigns
Catalog-Sharing Campaigns
The IKEA Social Catalogue Campaign Had Its Fans Digitize Pages
<
12
Re-Imagined Logo Illustrations
Re-Imagined Logo Illustrations
Selki Alimam's IKEA Man Portrays Him as Different Cartoons
<
11
Multiplied Duplicate Art Projects
Multiplied Duplicate Art Projects
Alexis Jemus Made a Clone Army in IKEA
<
10
Furniture Store Sleepovers
Furniture Store Sleepovers
This Year's Sleepover at IKEA Promotion Was Posted on Airbnb
<
9
Familial Home Ritual Campaigns
Familial Home Ritual Campaigns
IKEA's #Houserules Has Families Share Their Unique Home Rules
<
8
Virtual Wedding Ceremonies
Virtual Wedding Ceremonies
The IKEA Online Wedding Lets You Plan and Hold Your Nuptials On the Web
<
7
Augmented Reality Catalogues
Augmented Reality Catalogues
The 2014 IKEA Catalogue and App Virtually Display Decor
<
6
Self-Deprecating Furniture Ads
Self-Deprecating Furniture Ads
The IKEA Assembly Fail Billboards Riff on Its Own Reputation
<
5
Worldwide Wakeup Infographic Sites
Worldwide Wakeup Infographic Sites
IKEA's Life at Home Studies Morning Rituals Across the World
<
4
Phone-Charging Furniture
Phone-Charging Furniture
IKEA is Incorporating Qi Technology into Some of Its Convenient Designs
<
3
Comfort-Focused Cinemas
Comfort-Focused Cinemas
IKEA's Movie in Bed Event Replaced the Traditional Seats with Big Beds
<
2
Storytelling Furniture Ads
Storytelling Furniture Ads
IKEA's Billboards Shows Scenarios for Leafing Through Its Catalog
<
1
Furniture Store Cafes
Furniture Store Cafes
Tokyo's IKEA Lotus Collection Cafe is a New Place to Eat IKEA Food
<