IKEA conducted a study of 8,000 people across eight major cities in the world in order to gain a better understanding of the morning rituals people have. Included in the study were places like Berlin, London, Moscow, Mumbai, New York, Paris, Shanghai and Stockholm and the study questions reveal things like grooming habits, how long it takes people to get dressed in the morning and what places are most likely to have its people repeatedly hit the snooze button.
As well as being fun data to look at on its dynamic website, the results of the study will be used to help IKEA develop a range of products that will help customers all over the world with their various morning routines.
Check out the full experience on IKEA's Life at Home website.
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