The IKEA Assembly Fail billboards are a lighthearted riff on the company's reputation when it comes to the struggles of assembling a piece of its furniture at home.
By Hamburg-based agency Thjnk, the ads feature a mismatched presentation of a poster advertising its assembly services, which are available at most locations internationally, many might not know.
Although not entirely a difficult task, when putting together a piece of IKEA furniture out of a flatplack it is inherently easy to mix up one part and get a bit confused.
The IKEA Assembly Fail billboards, though intended to be a regional ad, are sure to take off given the ubiquitous nature of complaints regarding putting together IKEA bookshelves.
Whimsical Mealtime Illustrations
Furniture Store Sleepovers
Artisan LEGO Furniture
Furniture Catalog Spoofs