The IKEA Assembly Fail Billboards Riff on Its Own Reputation

 - Feb 10, 2015
References: & creativecriminals
The IKEA Assembly Fail billboards are a lighthearted riff on the company's reputation when it comes to the struggles of assembling a piece of its furniture at home.

By Hamburg-based agency Thjnk, the ads feature a mismatched presentation of a poster advertising its assembly services, which are available at most locations internationally, many might not know.

Although not entirely a difficult task, when putting together a piece of IKEA furniture out of a flatplack it is inherently easy to mix up one part and get a bit confused.

The IKEA Assembly Fail billboards, though intended to be a regional ad, are sure to take off given the ubiquitous nature of complaints regarding putting together IKEA bookshelves.