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Top 80 Billboard Trends in 2015

From Snack Bar Billboards to Homeless Billboard Beds

— January 30, 2016 — Marketing
As the top 2015 billboard trends demonstrate, gone are the days where billboard advertisements were simply something to look at only in passing. Brands and marketers are now making the most of this valuable advertising real estate as a way to drive interaction and engagement in hyper-targeted ways.

One of the most noticeable ways that this is being achieved is through the use of biometric cues. For instance, Coca-Cola implemented facial recognition software so that its Coke-moji posters could mimic the expressions of people passing by. Similarly, a set of Artificially Intelligent Posters were developed with Microsoft Kinect, in order to get a sense of how each ad is being received.

Another popular marketing tactic that's being embraced by billboard creators is using the climate as a tool for sales. This is seen in billboards that offer sales based on the current temperature, billboards that purify the air, as well as ads made from unconventional materials like ice blocks.

In addition to exploring themes like to Biometric Marketing and Climate-Customized Advertising, the 2016 Trend Report provides insights on a range of marketing topics in print, branding and commercials.
4.5
Score
Popularity
Activity
Freshness
80
Playfully Packaged Trash Cans
Playfully Packaged Trash Cans
The ImagoBox Project Covers City Benches & Trash Bins with Animation
<
79
Competitive Bike Lock Ads
Competitive Bike Lock Ads
This Clever Lock Ad Plays Up Competitors' Weaknesses
<
78
Billboard Antennas
Billboard Antennas
These Satellite Dishes are Used as Ad Space to Give Housewives an Income
<
77
Sponsor-Subsidized Suitcases
Sponsor-Subsidized Suitcases
Orion Helps Travellers Cover Baggage Fees By Turning Luggage Into Ads
<
76
Eye-Shutting Billboards
Eye-Shutting Billboards
This Car Insurance Ad Shuts Its Eyes to Mimic a Good Night's Sleep
<
75
Social Downtime Campaigns
Social Downtime Campaigns
KFC's In-Store Promotion Provides Free Meals when Social Media is Down
<
74
Headlight-Shining Billboards
Headlight-Shining Billboards
This Audi Billboard Spotlights Pedestrians at Night to Keep Them Safe
<
73
Temporal Menu Recommendations
Temporal Menu Recommendations
McDonald's New Menus Suggests Items Based Off of Current Weather
<
72
Outdoor Ad-Testing Campaigns
Outdoor Ad-Testing Campaigns
This Campaign Highlights the Problems of Digital Engagement Ads
<
71
Live Streaming Pizza Screens
Live Streaming Pizza Screens
This Interactive Billboard Was Connected to a Restaurant's Kitchen
<
70
Trolls-Shaming Diversity Initiatives
Trolls-Shaming Diversity Initiatives
This Anti-Racism Campaign Shows Online Bullies Consequences
<
69
Free Electric Car Charging
Free Electric Car Charging
EV Charging Network Volta is Supported by Advertising & Brand Sponsors
<
68
Pop-Up Car Billboards
Pop-Up Car Billboards
These Smart Advertisements Appear Wherever a Compact Vehicle is Parked
<
67
Clothing-Constructed Billboards
Clothing-Constructed Billboards
The Done in One LG Washing Machine Boasts a Creative Ad Campaign
<
66
Self-Regenerating Advertisements
Self-Regenerating Advertisements
This Smart Poster Uses AI to Be the Best Version of Itself
<
65
Fiery Whiskey Campaigns
Fiery Whiskey Campaigns
Jack Daniel's 'Tennessee Fire' Campaign Will Project Images on Buildings
<
64
Face-Mimicking Billboards
Face-Mimicking Billboards
The 'Coke-Moji' Uses Facial Recognition Software to Copy Your Expression
<
63
Woven Cultural Billboards
Woven Cultural Billboards
This Handmade Billboard Sign is a Celebration of Peru
<
62
Vibrating Massage Billboards
Vibrating Massage Billboards
Kit Kat's Responsive Bus Stop Ads Massage People When Leaned On
<
61
Interactive Drinking Ads
Interactive Drinking Ads
With a Smartphone and Shazam, People Can "Drink" These Coca-Cola Ads
<
60
Dystopian Tribute Billboards
Dystopian Tribute Billboards
Hunger Games Posters Around the World are Inspiring People to #UNITE
<
59
Consumer-Targeting Billboards
Consumer-Targeting Billboards
OfferMoments Creates Custom, Targeted Advertisements
<
58
Audible Travel Billboards
Audible Travel Billboards
Thalys' 'Sounds of the City' Encourages Travel by Engaging the Senses
<
57
Car-Smashing Billboards
Car-Smashing Billboards
Wheat Thins' Snack Food Marketing Stunt Makes You Look
<
56
Thievery-Based Flight Promotions
Thievery-Based Flight Promotions
JetBlue is Offering Free Giveaways to People Who Steal Their Ads
<
55
Miniature Movie Billboards
Miniature Movie Billboards
The Ant-Man Billboards Play on the Superhero's Ability to Shrink
<
54
Bouldering Billboards
Bouldering Billboards
Powerade's Public Rock Climbing Billboard Encourage Fitness on the Streets
<
53
Provocative Hotel-Sharing Ads
Provocative Hotel-Sharing Ads
These Airbnb Ads Suggest Good Uses For Tax Contributions
<
52
Playoff Beard-Embracing Ads
Playoff Beard-Embracing Ads
This McDonald's Beard Ad Supports the the NHL 2015 Season
<
51
Tourist Simulator Billboards
Tourist Simulator Billboards
This Travel Marketing Stunt Gives a Real-Time Tour of NYC
<
50
Car Exhaust Campaigns
Car Exhaust Campaigns
The Billboard Promoting the Audi A7 Sportback H-Tron Emits Water Vapors
<
49
Sci-Fi Website Themes
Sci-Fi Website Themes
These Star Wars Google Themes Awaken the Force Within
<
48
Personalized Christmas Billboards
Personalized Christmas Billboards
This Christmas Advertising Stunt Provides Subtle Gift Hints
<
47
Omniscient Rapper Billboards
Omniscient Rapper Billboards
This Massive Toronto Album Teaser Calls Drake "The 6 God"
<
46
Rapper-Referencing Religion Billboards
Rapper-Referencing Religion Billboards
The Drake-Themed Church Sign Reaches Out to Young Audiences
<
45
Interactive Pork Campaigns
Interactive Pork Campaigns
Quebec Hog Farmers' New Campaign Promotes the Versatility of Pork
<
44
Ice Cream-Dispensing Billboards
Ice Cream-Dispensing Billboards
The Heat Reactive McDonald's Ad Gave 100 Customers a Free McFlurry
<
43
Domino Effect Cancer Ads
Domino Effect Cancer Ads
These Ads Use Dominoes to Raise Awareness of the Rapid Spread of Cancer
<
42
Honey Bee Advertising Structures
Honey Bee Advertising Structures
The Cheerios Living Billboard is Filled With 100,000 Bees
<
41
Hilarious Ink Cartridge Ads
Hilarious Ink Cartridge Ads
These ecofill Ads Illustrate the Importance of Printer Cartridges
<
40
Glamorized Tractor Calendars
Glamorized Tractor Calendars
Bauforum24's 2015 Annual Celebrates the Power and Beauty of Machinery
<
39
Shredding Billboard Campaigns
Shredding Billboard Campaigns
Act Responsible Promotes Its 'Great Ads for Good Causes' Exhibit
<
38
Wholehearted Airline Rebrands
Wholehearted Airline Rebrands
The Southwest Airlines Rebrand
<
37
Bar-Locating Billboards
Bar-Locating Billboards
The 'Pimm's Live' Drink Ads Direct People to the Nearest Pub
<
36
Infinite Fast Food Ads
Infinite Fast Food Ads
The Latest McDonald's Billboard Promises Endless Drink Refreshment
<
35
Handmade Conservation Ads
Handmade Conservation Ads
The 'Use Only What You Need' Water Campaign Uses Hand-Crafted Ads
<
34
Activism-Inspired Ads
Activism-Inspired Ads
These Fake Ads Mock Corporate Sponsorship at the Global Climate Summit
<
33
Digital Engagement Poster Campaigns
Digital Engagement Poster Campaigns
OOH Advertising Initiative FeelTheReal is for Real Humans
<
32
Snack Bar Billboards
Snack Bar Billboards
The 'Find Your Fave' Campain Encourages the Public to Have a Free Sample
<
31
Moving Thread Billboards
Moving Thread Billboards
This Machine Recreates Instagram Photos Using Seven Miles of Thread
<
30
Homeless Billboard Beds
Homeless Billboard Beds
These Foam Adverts Double as Beds for Homeless Laborers in Pakistan
<
29
Fresh Garden Billboards
Fresh Garden Billboards
FCB Mayo Peru's Anti-Pollution Ad Grows Lettuce
<
28
Wrap-Around Alert Billboards
Wrap-Around Alert Billboards
This Interactive Digital Billboard Warns What's Around the Corner
<
27
Social Drink Billboards
Social Drink Billboards
This Real-Time Ad Shares Name Facts When You Send It a Tweet
<
26
Triangular Billboard Houses
Triangular Billboard Houses
The Framework of This Small House Design is Made from Billboard Ads
<
25
Targeted Highway Billboards
Targeted Highway Billboards
Lexus' Engaging Marketing Billboard Singles Out Drivers
<
24
Happy Emoji Billboards
Happy Emoji Billboards
This Coca-Cola Marketing Stunt Shares Jovial Web Addresses
<
23
Self-Deprecating Furniture Ads
Self-Deprecating Furniture Ads
The IKEA Assembly Fail Billboards Riff on Its Own Reputation
<
22
Airline Surplus Sacks
Airline Surplus Sacks
A Line of JetBlue Bags Makes the Most of Old Crew Uniform Material
<
21
Small Size Billboards
Small Size Billboards
Smart Car's Rotating Billboard Ads Highlight Savings on Cost and Space
<
20
Compelling Donation Posters
Compelling Donation Posters
Public Transport Victora Urges Commuters to Donate to the Homeless
<
19
Londoner Narrative Billboards
Londoner Narrative Billboards
This Billboard Campaign Tells the Sad Stories of Former Londoners
<
18
Soda Fountain Billboards
Soda Fountain Billboards
Coca-Cola's Drinkable Billboard Satisfies Thirsty Basketball Fans
<
17
Generational Fashion Ads
Generational Fashion Ads
The MANGO Autumn 2015 Campaign Features Kate Moss & Cara Delevingne
<
16
Upside Down Fast Food Ads
Upside Down Fast Food Ads
McDonald's Transfroms McFlurries to Target Portugal's Love for Popsicles
<
15
Localized Fitness Campaigns
Localized Fitness Campaigns
The Nike Toronto Billboards Specifically Target Female Runners
<
14
Texting Toothpaste Ads
Texting Toothpaste Ads
These Ads Show How a Simple Smile Changes a Whole Story
<
13
Bus Shelter Jazz Clubs
Bus Shelter Jazz Clubs
This Bus Stop in Pittsburgh Was Transformed into a Tiny Concert Hall
<
12
Social Warming Stations
Social Warming Stations
Hive's Bus Shelter Ad Trades Tweets for Heat
<
11
Ice Block Billboards
Ice Block Billboards
Birds Eye's Frozen Billboard Urges Freezer Use to Reduce Food Waste
<
10
Real-Time Runway Billboards
Real-Time Runway Billboards
Topshop's Fashion Billboard Ads Relay Popular Catwalk Looks
<
9
Secretive Smart Billboards
Secretive Smart Billboards
Grocery Store Don Giulio Salumeria is Running a Hidden Ad Campaign
<
8
Talking Beer Billboards
Talking Beer Billboards
Shock Top Brewing Co. Made This Interactive Talking Beer Ad
<
7
Striking Womanless Ads
Striking Womanless Ads
Droga5's Gender Equality Campaign Proves Something is Missing
<
6
Contagious Yawning Billboards
Contagious Yawning Billboards
Cafe Pele's Interactive Ad Reminds People of Their Need for Caffiene
<
5
Tidy Tearaway Packaging
Tidy Tearaway Packaging
The McDonald's Bag Tray Keeps Your Meal Contained to Minimize Takeout Mess
<
4
Bruise-Healing Billboards
Bruise-Healing Billboards
This Domestic Abuse Awareness Ad Has Onlookers Heal a Battered Woman
<
3
Climatic Sale Ads
Climatic Sale Ads
Mark's Interactive Advertisements Announce Better Sales with Colder Weather
<
2
People-Powered Billboard Ads
People-Powered Billboard Ads
63 'Red Hat' Employees Built the Many Messages on This Billboard
<
1
Beer-Dispensing Billboards
Beer-Dispensing Billboards
Carlsberg's Free Beer Billboard Serves Samples on Tap
<