Shock Top Brewing Co. has released a unique, customer-interaction style of advertising. The brand's logo/mascot/spokesperson, called Wedgehead, verbally engages with customers in the most unconventional way -- chatting with them, through a billboard, or a case of beer.
The humorous, quick-witted and very sarcastic Wedgehead will strike up a conversation with passersby; he uses small-talk, discussing weather, dating/rejection and their choice of clothing, before mentioning the beer itself. He holds a great conversation, adding a fresh voice to beer advertisements.
It's a brilliant way to advertise, to make a brand connection, and do it all through the oldest, and simplest way: word of mouth. People will remember their conversation with Wedgehead, and it's a great story to tell friends. Not to mention, it's extremely entertaining to watch on YouTube.
With a variety of flavors, and the slogan "live life unfiltered" these ads are unparalleled in the beer world.
What's Driving This Trend
- Interactive Advertising
- Disruptive innovation opportunity: Explore the use of interactive billboards that engage with customers to create memorable brand connections.
- Conversational Marketing
- Disruptive innovation opportunity: Develop conversational marketing strategies that utilize humor and quick-wittedness to engage with customers and make a lasting impression.
- Word-of-mouth Advertising
- Disruptive innovation opportunity: Find creative ways to generate word-of-mouth advertising by creating memorable experiences that customers will share with others.
Who This Affects Most
- Advertising
- Disruptive innovation opportunity: Incorporate innovative technologies and approaches into traditional advertising methods to create memorable and engaging brand experiences.
- Brewing
- Disruptive innovation opportunity: Experiment with unconventional marketing techniques, such as interactive billboards, to differentiate beer brands and grab consumer attention.
- Marketing
- Disruptive innovation opportunity: Embrace conversational marketing strategies that leverage humor and sarcasm to captivate audiences and create memorable brand interactions.
