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Top 100 Social Media Trends of 2015

From Viral News Services to In-Store Selfie Contests

— January 30, 2016 — Social Media
The most popular 2015 social media trends showcase the growing demand among consumers for tech-integrated and highly shareable experiences. Throughout 2015, almost all retailers used social media as a way to attract consumers to their stores. With e-commerce soaring to new heights, providing unique shopping experiences became top priority.

Topshop's Playland pop-up shop in London, England, allowed consumers to control a giant crane through Twitter that awarded prizes from the brand. Retailer Joe Fresh create a social media selfie contest on Instagram to generate buzz about the brand.

If you're looking for more examples of the top 2015 social media trends, our 2016 Trend Report is a great resource. It not only focuses on social media but a wide variety of other topics with crowdsourced research to help inspire your team.
5.8
Score
Popularity
Activity
Freshness
100
Helpful Travel App Charts
Helpful Travel App Charts
This Infographic Shares Helpful Planning Apps for Sharp Travellers
<
99
Social Media Retail Campaigns
Social Media Retail Campaigns
OnePiece's Hack the Price Hashtag Helps Reduce a Jumpsuit's Cost
<
98
Child Fashion Designers
Child Fashion Designers
J.Crew's Little Mayhem Collection is Designed by a 5-Year-Old Girl
<
97
Social Music Apps
Social Music Apps
The Sounds App Optimizes Visual Social Media Platforms for Audio
<
96
YouTuber Lifestyle Networks
YouTuber Lifestyle Networks
Beauty Guru Michelle Phan Launches ICON Network with Endemol Beyond
<
95
Selfie-Exposing Apps
Selfie-Exposing Apps
The Primo App Uncovers Photo Touch-Ups to Show What's Really Underneath
<
94
Coffee Collar Character Doodles
Coffee Collar Character Doodles
This Instagram User Draws Pop Culture Figures on Starbucks Sleeves
<
93
Seamless TV-Streaming Devices
Seamless TV-Streaming Devices
Mohu Gathers All of Your Video Entertainment Without the Cable
<
92
Feminist Social Media Logos
Feminist Social Media Logos
The Facebook Friend Icon is Redesigned to Put the Woman First
<
91
Expansive Social Media Illustrations
Expansive Social Media Illustrations
These Instagram Photos Showcase Pre-Cropping and Filtering
<
90
Typographic Messaging Apps
Typographic Messaging Apps
The DeeMe App Allows You and Your Friends to Send Beautiful Messages
<
89
Facebook Photography Exhibits
Facebook Photography Exhibits
Tokyo Camera Club Hosts a Social Media Arts Event for Dedicated Fans
<
88
Curated Tourism Apps
Curated Tourism Apps
Kate's Goodness Provides Picturesque Local Travel Tips
<
87
Crowdsourced Well-Being Apps
Crowdsourced Well-Being Apps
The Koko App Helps Fixes 'Bugs' in the Way People Think
<
86
360-Degree Video Sharing Platforms
360-Degree Video Sharing Platforms
YouTube Partners with Giroptic to Introduce a New Video Format
<
85
Pattern-Documenting Blogs
Pattern-Documenting Blogs
Summer Allen Compiles Kinfolk Magazine-Themed Mimicry in The Kinspiracy
<
84
Viral News Services
Viral News Services
Snapchat and Vice Team Up in a New Business Experiment
<
83
Future Career Path Charts
Future Career Path Charts
This Infographic Features Potential New Age Jobs for Gen Y and Gen Z
<
82
Reflective Photo Apps
Reflective Photo Apps
Ray-Ban's Unique Photography App Lets You Create Double Exposure Shots
<
81
Toddler Fashionista Accounts
Toddler Fashionista Accounts
‘The Royal Twins’ Instagram Feed Features Stylish Twin Sisters
<
80
Digital Temporary Tattoos
Digital Temporary Tattoos
'Magic Tattoos' Come to Life with the Scan of Your Smart Phone
<
79
Professional Headshot Tours
Professional Headshot Tours
LinkedIn is Touring the US to Give Profile Advice and Headshots
<
78
Sharing Theory Books
Sharing Theory Books
Shareology Investigates the History, Power and Strategies of Human Connection
<
77
Social Archetypes Guides
Social Archetypes Guides
This Infographic Describes Different Social Media Users For Your Brand
<
76
Feline Photographer Collars
Feline Photographer Collars
Whiskas Australia's Catstacam Lets Cats Share Images to Instagram
<
75
Twitter-Activated Vending Machines
Twitter-Activated Vending Machines
Gary Lineker Gives Tweeters Free Walkers Crisps Bags
<
74
Pop Culture Selfie Apps
Pop Culture Selfie Apps
Show Your Disney Side Turns Fans into Their Favorite Characters
<
73
Movie Collage Campaigns
Movie Collage Campaigns
Scotiabank's Movie Marketing Stunt Shows off Item Collages on Instagram
<
72
Photographic Temporary Tattoos
Photographic Temporary Tattoos
Picattoo Turns Your Instagram Photos into Temporary Tattoos
<
71
Outspoken Underwear Campaigns
Outspoken Underwear Campaigns
Brief Message Asks Men to Uncover Feelings About Male Violence
<
70
Social Network Reminiscing Videos
Social Network Reminiscing Videos
The Facebook A Look Back Feature is a Memorial for Dead Users
<
69
Sultry Shoe Campaigns
Sultry Shoe Campaigns
Blogger Rocky Barnes is the Face of This Season's Sam Edelman Shoes
<
68
Technology Rental Apps
Technology Rental Apps
NYC Startup KitSplit is a Peer-to-Peer Platform for Leasing Tech Equipment
<
67
Social Stylemaker Campaigns
Social Stylemaker Campaigns
Lord & Taylor Had 50 Fashion Influencers on Instagram Model a Dress
<
66
Fashionable Instagram Campaigns
Fashionable Instagram Campaigns
Banana Republic Teams Up with Hot Dudes Reading for a Cause
<
65
Junk Food Photography
Junk Food Photography
Chef Jacques Lamerde Turns Cheap Snacks into Gourmet Dishes
<
64
Age-Defying Commercials
Age-Defying Commercials
Kiehl's Act Any Age Social Media Campaign is Playfully Liberating
<
63
Crochet Disney Characters
Crochet Disney Characters
This Artist Crocheted Disney Characters & Left Them Around the City
<
62
Trailing Wedding Photos
Trailing Wedding Photos
Murad Osmann Marries Longtime Girlfriend and Muse Natalia Zakharova
<
61
Bird Friendship Photography
Bird Friendship Photography
Cameron Bloom Captures the Adorable Relationship Between Boy and Bird
<
60
Vintage Music-Inspired Clothing
Vintage Music-Inspired Clothing
Missfit Creations Fuses Music and Fashion for Men & Women
<
59
Body Confidence Social Campaigns
Body Confidence Social Campaigns
Drop The Plus Asks the Fashion Industry to Stop Saying Plus Size
<
58
House-Sharing Workspaces
House-Sharing Workspaces
Hoffice Transforms Private Homes into Temporary Coworking Spaces
<
57
Inspirational Sports Campaigns
Inspirational Sports Campaigns
Nike's #BleedBlue Campaign Spurs Indians to Share Their Stories
<
56
Body-Positive Yoga Photographs
Body-Positive Yoga Photographs
Plus-Size Yogi Jessamyn Stanley is Changing Yoga Body Stereotypes
<
55
Empowering Female Platforms
Empowering Female Platforms
'Uncompromising Women' is a Female-Oriented Online Community
<
54
Tech-Inspired Honest Posters
Tech-Inspired Honest Posters
Ajit Johnson Cleverly Depicts People's Dependence on Devices
<
53
Social Media Prints
Social Media Prints
Onehundredforty Turns Your Tweets into Art
<
52
Prismatic Mobile Photography
Prismatic Mobile Photography
Benedetto Demaio's Blue Photography Defines His Instagram Feed
<
51
CGI Magazine Covers
CGI Magazine Covers
The Latest Issue of Garage Mag Features Interactive Effects
<
50
Lesbian Emojis
Lesbian Emojis
Kimberly Linn and Katie Streeter Design Emoticons to Support LGBT Community
<
49
Daring Phone-Dropping Photos
Daring Phone-Dropping Photos
Extreme Phone Pinching Has Users Risking Their Expensive Devices
<
48
Social Warming Stations
Social Warming Stations
Hive's Bus Shelter Ad Trades Tweets for Heat
<
47
Surreal Photography Collages
Surreal Photography Collages
Ng Weijiang Uses Instagram Grids to Create Striking Optical Illusions
<
46
Disney Selfie Satires
Disney Selfie Satires
These Disney Princess Illustrations Mimic Kim Kardashian's Iconic Selfies
<
45
Playful Pregnancy Pictures
Playful Pregnancy Pictures
This Mom Created Webcomics of Everyday Life for Pregnant Women
<
44
Emoji Bobblehead Stunts
Emoji Bobblehead Stunts
This TalkTalk Mobile Marketing Campaign Promotes a Test on Emoji IQ
<
43
Integrated Information Analyzers
Integrated Information Analyzers
Big Data Analytics Platform Harmonizes Statistics in Every Sphere
<
42
Computer Keyboard Sculptures
Computer Keyboard Sculptures
This Keyboard Art Expresses Society's Relationship with Technology
<
41
Real-Time Runway Billboards
Real-Time Runway Billboards
Topshop's Fashion Billboard Ads Relay Popular Catwalk Looks
<
40
Deadly Distraction Ads
Deadly Distraction Ads
This Driving Ad Shows the Dangers of Being a Distracted Driver
<
39
Eye-Opening Tattoo Campaigns
Eye-Opening Tattoo Campaigns
ACG Advertising Agency Raises Awareness Of Violence Against Women
<
38
Conceptual Female Emojis
Conceptual Female Emojis
These Women Emoji Images Describe True Female Struggles
<
37
Selfie Vending Machines
Selfie Vending Machines
This Japanese Beverage Dispenser Offers a Complimentary Portrait
<
36
Social Media-Cast Ads
Social Media-Cast Ads
This Marc Jacobs Campaign Cast Its Models Using Instagram and a Hashtag
<
35
Majestic Russian Photography
Majestic Russian Photography
Photography Elena Shumilova Captures the Unspoiled Beauty of Russia
<
34
Talking Beer Billboards
Talking Beer Billboards
Shock Top Brewing Co. Made This Interactive Talking Beer Ad
<
33
Storytelling Social Campaigns
Storytelling Social Campaigns
Gap's Instagram Video Marketing Campaign is Short, Sweet & Strange
<
32
Social Fashion Pop-Ups
Social Fashion Pop-Ups
Tumblr Created a NYFW Pop-Up Shop Featuring a RTW Collection
<
31
Contrasting Cropped Images
Contrasting Cropped Images
'Broken India' Shows How Cropping Can Hide True Realities
<
30
Emoji-Integrated Photography
Emoji-Integrated Photography
This Who Artist Places Emojis in Real Life Scenes Uses Only an iPhone
<
29
Plate-Based Food Art
Plate-Based Food Art
Jacqueline Poirier Uses Dinner Plates as a Canvas for Ultra-Realistic Artwork
<
28
Gamified Spin Classes
Gamified Spin Classes
Pursuit by Equinox Displays Real Time Statistics on a Leaderboard
<
27
Graffiti Hair Stunts
Graffiti Hair Stunts
This Pineapple-Inspired Haircut Has Made Redditor Hansel Qiu a Star
<
26
Kaleidoscopic Selfie Studios
Kaleidoscopic Selfie Studios
HTC's Straylight Installation Creates Psychedelic Selfie Photos
<
25
Diverse Redhead Portraits
Diverse Redhead Portraits
This Hair Photography Series Shows That Not All Redheads are White
<
24
Artistic Hand Photography
Artistic Hand Photography
These Hand Portraits Feature a Pair of Hands Conducting Daily Activities
<
23
Hipster Barbie Portraits
Hipster Barbie Portraits
This Instagram Account Shows Barbie as a Millennial
<
22
Branded Food Photography
Branded Food Photography
Carmel Wineries Arranged Extremely Instragrammable Dining Events
<
21
Cut-Out Fashion Illustrations
Cut-Out Fashion Illustrations
Shamekh Al-Bluwi Combines His Love of Fashion and Architecture
<
20
Giant Shoebox Installations
Giant Shoebox Installations
Nike Dropped a Gigantic Shoebox on a New York City Street Corner
<
19
Gradient Food Photography
Gradient Food Photography
Brittany Wright Arranges Produce for her Foodie Instagram Account
<
18
Social Media Puns
Social Media Puns
Instagram Account punnypixels Illustrates Playful Humor
<
17
Better and Faster: Acceleration
Better and Faster: Acceleration
Innovation Keynote Speaker Jeremy Gutsche Shares Pattern Shortcuts
<
16
Curvy Blogger Collections
Curvy Blogger Collections
The Nadia Aboulhosn x Boohoo Capsule Collection is Fierce
<
15
Minimalist Colorful Photography
Minimalist Colorful Photography
Aurelie Cerise Plays with Negative Space and Whimsical Hues
<
14
Twitter-Powered Shopping Cranes
Twitter-Powered Shopping Cranes
The Topshop Playland Pop-Up Lets Visitors Pay with a Tweet
<
13
Introvert-Inspired Emojis
Introvert-Inspired Emojis
Introjis is a Series of Emoticons Designed for the Less Communicative
<
12
Social Shopping Pop-Ups
Social Shopping Pop-Ups
Tanger Outlets Celebrates Its New Location with Fun Pop-Up Stations
<
11
Free Vending Machines
Free Vending Machines
Innovative Vending Solutions Encourages People to Tweet for Snacks
<
10
Leg-Centric Photography
Leg-Centric Photography
The 'Citi Legs' Body Positive Photo Series Celebrates Women's Legs
<
9
Profile Picture Personality Analyses
Profile Picture Personality Analyses
Man Repeller Breaks Down 13 Common Social Media Portraits
<
8
Imaginative Food Comics
Imaginative Food Comics
This Series of Illustrations Shows Food Items Leading Ordinary Lives
<
7
Anonymous Photo Projects
Anonymous Photo Projects
This Series is a Collection of the Internet's Fascinating Lost Pictures
<
6
In-Store Selfie Contests
In-Store Selfie Contests
Joe Fresh Embraces Social Media to Focus on Word-of-Mouth Promotion
<
5
Artistic Ballerina Photography
Artistic Ballerina Photography
Darian Volkova's Soul in Feet Showcases the Classical Dance Style
<
4
Virtual Doppelganger Apps
Virtual Doppelganger Apps
The My Idol App Lets Users Create a Digital Version of Themselves
<
3
Viral Dress Colors
Viral Dress Colors
The Internet is Perplexed Over the True Hues of a Blue and Black Dress
<
2
Cheeky Superhero Photography
Cheeky Superhero Photography
Edy Hardjo Manipulates Action Figures into Questionable Scenarios
<
1
LGBT Disney Couples
LGBT Disney Couples
These LGBT Disney Princess GIFs Challenge the Way the World Sees Romance
<