Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

J.Crew's Little Mayhem Collection is Designed by a 5-Year-Old Girl

 - May 22, 2015
References: jcrew & psfk
J.Crew is opening a whole new possibility in the fashion industry with its latest capsule collection adorably dubbed Little Mayhem. Named after the star of the blog Fashion by Mayhem, the pieces were designed by a five-year-old girl. With an impressive Instagram following of over 480,000 as a result of the paper dresses she creates with her mother, it's not surprise J.Crew's Little Mayhem collection was born.

Mom Angie Keiser wrote about the Little Mayhem experience, "Mayhem and her new crew all sat down on the floor and played. And made stuff. Out of paper and tape and beads and glue and crayons. And they laughed and hugged and had more fun than I would have imagined. And then they sprinkled their magic J. Crew fairydust on it and turned paper into fabric. And when it was time to go, Mayhem cried. Because she didn’t want to leave."