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25 Influencer Marketing Campaigns

From Social Media-Sourced Ads to Culinary Blogger Campaigns

— August 20, 2015 — Marketing
In addition to reaching people by word of mouth, it's safe to say that most influencer marketing campaigns now aim to spread like wildfire on social media. Celebrities may still be some of the most powerful voices across the most popular social media platforms, but dozens of brands are instead asking star Instagram photographers, bloggers and Twitter users with huge audiences to lend their authentic voices to campaigns and collaborations.

A prime example of authentic infuencer marketing is the way in which Arak conducted its 2015 lingerie shoot. Rather than sourcing models to be airbrushed, the brand sent out disposable cameras and unmentionables to bloggers in order to crowdsource raw images for a lookbook.

A few clever marketers are even taking care to hone in on bloggers in a particular niche. For instance, the #SwifferDad campaign specifically features fathers who blog, while J.Crew's 'Little Mayhem' collection was created in partnership with the five-year-old dress designer behind Fashion by Mayhem.
7
Score
Popularity
Activity
Freshness
25
Culinary Blogger Campaigns
Culinary Blogger Campaigns
This Birds Eye Blogger Campaign Has Katie Bryson Remix Ordinary Dishes
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24
Quirky Blogger Collaborations
Quirky Blogger Collaborations
Susie Bubble Teams Up with Monki to Fuse Fun Aesthetics
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23
Blogger Cancer Campaigns
Blogger Cancer Campaigns
The Swedish Childhood Cancer Foundation's Blog Battle Helps Everyone Win
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22
Collaborative Blogger Dinners
Collaborative Blogger Dinners
Food Blogger Ashley Rose is Hosting a Pop-Up Dinner in Her Studio
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21
Interactive Beauty Blogger Apps
Interactive Beauty Blogger Apps
This New Mobile Beauty App Helps Fans Connect to Blogger Jenn Im
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20
Effortless Athletic Kits
Effortless Athletic Kits
The Leandra Medine x Outdoor Voices Athletic Clothing Needs No Styling
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19
Designer Yogurt Pots
Designer Yogurt Pots
Mullerlight Sourced Julien Macdonald for Blogger-Designed Yogurt Packaging
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18
Beauty E-Consultations
Beauty E-Consultations
Tesco Buddies Up with Bloggers to Host Beauty Consultations on Google+
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17
Social City Guides
Social City Guides
Splendia's City Guide is Made Up of Travel Photos on Instagram
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16
Social Following Campaigns
Social Following Campaigns
This Twitter Campaign Cleverly Promotes the Volvo XC60's Brakes
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15
Blog-Based Book Clubs
Blog-Based Book Clubs
Tumblr's Reblog Book Club Helps Fans and Authors Connect
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14
Charitable YouTuber Campaigns
Charitable YouTuber Campaigns
PewDiePie's '25 Million Bros' Are Fundraising for Save the Children
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13
Easygoing Blogger Collections
Easygoing Blogger Collections
The Cupcakes and Cashmere Line is Exclusive to Nordstrom
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12
Child Fashion Designers
Child Fashion Designers
J.Crew's Little Mayhem Collection is Designed by a 5-Year-Old Girl
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11
Curvy Blogger Collections
Curvy Blogger Collections
This New Plus-Size Line is Inspired by Fashion Bloggers
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10
Amusing Auto Safety Campaigns
Amusing Auto Safety Campaigns
Instabomb by C4 Lounge Shows How to Avoid the Unexpected
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9
Social Media-Sourced Ads
Social Media-Sourced Ads
The Land of Nod's May Cover Stars the Adorable and Viral Theo and Beau
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8
Internet Influencer Discounts
Internet Influencer Discounts
The OnePiece Pop-Up Uses Social Shopping to Offer Customer Discounts
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7
Social Fashion Lookbooks
Social Fashion Lookbooks
Aritzia's Fall for Us Instagram Campaign Features Candid Celeb Shots
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6
Sultry Shoe Campaigns
Sultry Shoe Campaigns
Blogger Rocky Barnes is the Face of This Season's Sam Edelman Shoes
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5
Hipster Blogger Muses
Hipster Blogger Muses
The Nasty Gal 'Make A Scene' Lookbook Stars Blogger Niki Takesh
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4
Instagram-Casted Fashion Ads
Instagram-Casted Fashion Ads
The Marc by Marc Jacobs Fall 2014 Campaign Stars Fresh Faces
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3
Curvy Blogger Collections
Curvy Blogger Collections
The Nadia Aboulhosn x Boohoo Capsule Collection is Fierce
<
2
Social Media-Sourced Models
Social Media-Sourced Models
These Unconventional Diesel Models Were Spotted on Social Media
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1
Cheese-Sampling Photobooths
Cheese-Sampling Photobooths
The Laughing Cow Has Embarked on a Tour Promoting a New Product
<