Cheese brand the Laughing Cow recently launched a UK-wide tour promoting its new product range, Mini Cravings. Running until the end of August, the Mini Cravings cube installation will be interacting with consumers at supermarkets and shopping centers in 29 cities.
The Mini Cravings cube installation is highly interactive with a social media element, featuring a branded photobooth in addition to providing consumers with a sampling of the cheese products. The Laughing Cow photobooth awards prizes to lucky participants, with the prizes having been curated by fashion and lifestyle bloggers for the brand. Prizes include items such as an Amazon Kindle and a smart coffeemaker.
The playful Laughing Cow activation was created by Bel UK, who advocated for a strong shareable element to the experiential campaign.