Because it's so easy to find travel photos on Instagram, this was the social media network of choice for luxury hotel booking service Splendia to further its reach. Over the past six months, Splendia has been working with some of the most influential travel photographers on Instagram, challenging them to capture some of the best snapshots of some of the world's hottest destinations.
As a result, there are tons of travel photos that have been organized into what Splendia is calling its 'Instagramers City Guides,' highlighting the best of cities like New York, Rome, Lisbon and Istanbul. At the end of the year, the inspiring Instagram travel photos will be compiled into a printed book and shared with Splendia's premium members.
Key Themes Behind This Trend
- Instagram Travel Photography
- Opportunity for businesses to leverage the popularity of Instagram and collaborate with influential travel photographers to create engaging city guides.
- Social Media Marketing
- Opportunity for businesses to use social media platforms, like Instagram, to reach a wider audience and promote their offerings.
- Personalized Travel Recommendations
- Opportunity for businesses to curate personalized city guides based on user-generated content, such as travel photos shared on Instagram.
Where This Applies
- Luxury Travel and Hospitality
- Opportunity for luxury hotels and travel services to collaborate with photographers and create visually appealing city guides to attract affluent travelers.
- Publishing and Printing
- Opportunity for publishing companies to offer services to compile and print Instagram travel photos into physical books or digital publications.
- Tourism and Destination Management
- Opportunity for destination management organizations and tourism boards to collaborate with photographers and create city guides to promote their cities as tourist destinations.
