The Welcome app is a newly launched platform that combines intelligence, recommendations, personalization, photos, and videos to guide users through new cities. Established by Peter Gerard, Mark Armendariz, and Mark Essel, Welcome allows users to watch videos about places around the world and map them out for a personalized travel experience.
To receive a customized travel guide, the app prompts each user to follow a series of publishers whose content is used to help inform Welcome's recommendations. Users can scroll their home feed to view places of interest, all visible on the app's map. The map includes filters to view a subset of places. In addition, users can add their own destination photos and tips to guide other visitors on the app.
Image Credit: Welcome
What's Driving This Trend
- Personalized Travel Apps
- The rise of personalized app-based travel recommendations presents an opportunity for businesses to offer tailored travel experiences and content.
- Real-time Intelligence Apps
- Real-time intelligence apps, like Welcome, that incorporate photos and videos create opportunities for businesses to improve customer engagement and loyalty.
- Content-based Maps
- Content-based maps, such as Welcome's map with filters to view subsets of places, present an opportunity for businesses to offer curated maps for specific user interests and needs.
Who This Affects Most
- Travel and Tourism
- Innovation in personalized travel apps like Welcome will continue to benefit the travel and tourism industry as technology advances.
- Technology and Software Development
- Advancements in real-time intelligence apps and content-based maps can guide businesses in the technology and software development industry to create innovative solutions.
- Media and Entertainment
- The rise of content-based maps and real-time intelligence apps creates opportunities for businesses in the media and entertainment industry to provide engaging and interactive content to their audience.
