Aritzia's 'Fall for Us' campaign takes place on Instagram and stars some familiar celebrity faces like Samira Wiley from Orange is the New Black and Jamie Chung from Once Upon a Time. Although taking to Instagram isn't new for a lot of fashion retailers, this campaign brings a new level of authenticity to it since these models, actresses and editors were invited to pick out the Aritzia clothes that they candidly model in the shoot.
To encourage consumers to get in on the fun, the brand wants shoppers to pick up these garments and share their own happy photos with the #FallForUs tag on Instagram. This is a pretty dynamic way to create a catalog of the retailer's fashions, engaging both influential celebs and consumers.
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