From in-store selfie stations to Twitter-powered retail displays, these social shopping innovations show how peer-to-peer connectivity is being used as a tool to drive sales and increase communal engagement.
In order to make the experience of engaging with other users on social media feel tangible, many retailers are installing physical stations to fuel online conversations. For instance, Macy's large-scale interactive Instagram board, or the 'Like it or Love it Polling Station' used for the opening of a new Tanger Outlets location. In order to acknowledge a young shopper's social currency, a OnePiece pop-up shop even offered discounts based on how many followers a consumer had on certain social networks.
In the online realm, Facebook and Pinterest recently introduced tools to make the most of social media's influence for e-commerce. With millions of active users across social media influencing buying decisions, it's becoming more important than ever for retailers to facilitate conversations.
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
