The Topshop Playland pop-up shop was unveiled at the retailer's London flagship location this past May. Featuring a Twitter-powered crane, the whimsical display doubled as a vending machine and featured familiar arcade game characters including Zoltar and Ms Pac Man.
Interacting with the installation, visitors were able to control Topshop Playland's crane via the Twitter app on their mobile device. This resulted in chances to win prizes that were essentially payed for with a tweet.
"We have been working with Topshop to offer new and innovative ways to integrate social technologies into experiences" said CreateLondon.co.uk director Tom Scott of his company's joint venture with the retail giant. Overall, this pop-up builds a stronger connection between Topshop and a millennial demographic that is motivated by social media.