While people might be participating in the Joe Fresh selfie contest simply for the chance at winning a $1000 shopping spree, they will essentially be helping to promote the brand in a big way via social media 'word-of-mouth.' The heavily branded selfie contest will help gain the fashion retailer more followers, authentic interactions as well as eyeballs on new products. The kicker? Joe Fresh gets to leverage its loyal fans and customers.
Honing specifically into its US demographic, the Joe Fresh selfie contest is both fun and simple. It essentially pulls inspiration from people's changing room selfies. Since it's already common for people to broadcast what they're thinking of buying in-store, this selfie contest gives them an added incentive that also betters retail experience in general.