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40 Valentine's Day Marketing Stunts

From Romantic Taxi Rides to Thermochromatic Flower Shops

— February 13, 2016 — Marketing
These Valentine's Day marketing stunts mark the one time of year that many brands get to have some fun playing Cupid. Romantic getaways, decadent meals, flowers and jewelry are some of the hallmarks of this holiday that are being amplified by members of the transportation, food, fashion and entertainment industries. For instance, on the theme of travel, this year Virgin Trains launched a 'Love Carriage' for speed dating, while Addison Lee introduced a 'CupidCab' service as a last-minute gift idea for couples.

In terms of packaging, Veuve Clicquot and Marmite both began separate initiatives to help consumers create personalized packaging for loved ones, which always feels more special than an off-the-shelf item.

While many Valentine's Day motifs and gifts have become cliché, ThinkGeek and Doritos are two brands doing things differently this year with bouquets made of plush dinosaur toys and Ketchup potato chips.
6.1
Score
Popularity
Activity
Freshness
40
Delicious Heart-Shaped Biscuits
Delicious Heart-Shaped Biscuits
This Chain is Celebrating Valentine's Day with Heart-Shaped Treats
<
39
Valentine's Day Lagers
Valentine's Day Lagers
This Romantic Beer Pack Includes Heart-Covered Bottles
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38
Celebratory Lingerie Ads
Celebratory Lingerie Ads
The 'Celebrate You' Campaign Encourages Consumers to Love Themselves
<
37
Cinematic Condom Commericals
Cinematic Condom Commericals
The #50GamesToPlay Advert by Durex Promoted Playfulness
<
36
Lip-Locking Burrito Promotions
Lip-Locking Burrito Promotions
The Qdoba for a Kiss Promotion Rewards Couples with Free Entrees
<
35
Romantic Heart-Shaped Donuts
Romantic Heart-Shaped Donuts
The 2016 Valentine's Day Donut Line Up Has Arrived at Krispy Kreme
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34
Uncoupled Ice Cream Treats
Uncoupled Ice Cream Treats
The New Singles Blizzard Helps Single People Celebrate Valentine's Day
<
33
Ugly Couple Ballads
Ugly Couple Ballads
XO Mint Gives Hope to Ugly Couples this Valentine's Day
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32
Valentine's Day Drink Promotions
Valentine's Day Drink Promotions
This Chain is Offering Free Drinks on Valentine's Day
<
31
Speed Dating Trains
Speed Dating Trains
Virgin Trains Created a Romantic Train Ride for Singles on Valentine's Day
<
30
LGBT Card Commercials
LGBT Card Commercials
Put Your Heart to Paper by Hallmark Features a Lesbian Couple
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29
Temporary Valentine's Day Menus
Temporary Valentine's Day Menus
This Chain is Offering Limited-Edition Valentine's Day Beverages
<
28
Equality Publicity Stunts
Equality Publicity Stunts
The 'Diversity & Inclusion - Love Has No Labels' Ad Showcases Skeletons
<
27
Plush Dinosaur Bouquets
Plush Dinosaur Bouquets
This Mini Dino Bouquet is the Ideal Alternative Gift for Valentine's Day
<
26
Romantic Chocolate Experiments
Romantic Chocolate Experiments
This Valentines Chocolate Ad Demonstrates the Science Behind Love
<
25
Romantic Taxi Rides
Romantic Taxi Rides
Addison Lee is Offering Valentine's Day Car Rides with Its 'CupidCab Service'
<
24
Romantic Senior Selfies
Romantic Senior Selfies
Milka's Selfie Campaign Introduces the Photography Phenomenon to Elders
<
23
Parisian Proposal Videos
Parisian Proposal Videos
The Proposal by Cartier Features Three Romantic Storylines
<
22
Japanese Booze-Infused Candies
Japanese Booze-Infused Candies
The Latest KitKat Candy Bar is Flavored with Japanese Sake
<
21
Interactive Donut Greetings
Interactive Donut Greetings
Krispy Kreme E-Cards are a Sweet and Sentimental Gift
<
20
Thermochromatic Flower Shops
Thermochromatic Flower Shops
Bompas & Parr and Perrier-Jouët Created a Valentine's Day Flower Shop
<
19
Mobile Valentine's Day Promotions
Mobile Valentine's Day Promotions
The Motorola Valentine's Day Promotion Involves Free Accessories
<
18
Branded GIF-Generating Platforms
Branded GIF-Generating Platforms
This Platform Lets Users Send Personalized Valentine's Day Memes
<
17
Personalized Valentine's Day Spreads
Personalized Valentine's Day Spreads
These Personalized Marmite Jars Make a Tasty Valentine's Gift
<
16
Flower Delivery Drones
Flower Delivery Drones
This Flower Marketing Stunt Involves a Romantic UAV
<
15
Livestreamed Valentine's Marathons
Livestreamed Valentine's Marathons
The Cupid's Undie Run Will Be Streamed with the Hang w/ App
<
14
Color-Changing Tequila Bottles
Color-Changing Tequila Bottles
Tequila Rose's Active Package Reveals Ideal Drinking Temperature
<
13
Wizardly Valentine's Day Diners
Wizardly Valentine's Day Diners
This Promotion Involves Dining in the Great Hall of Hogwarts
<
12
Romantic Fast Food Dinners
Romantic Fast Food Dinners
This Chain is Offering Date-Night Table Service for Valentine's Day
<
11
Coffee Date Events
Coffee Date Events
Match.com and Starbucks Couple Up for a Romantic Matchmaking Event
<
10
Personalized Valentine's Ice Cream
Personalized Valentine's Ice Cream
Tesco Ireland Stores Has Teamed Up with Haagen Dasz
<
9
Luxury Valentine's Day Teas
Luxury Valentine's Day Teas
These Luxury Tea Blends Make a Great Valentine's Day Gift
<
8
Ketchup Chip Bouquets
Ketchup Chip Bouquets
The Doritos Ketchup Roses Serve as a Tasty Alternative to Flowers
<
7
Floral Confession Booths
Floral Confession Booths
Moonpig's Shed-Inspired Installation Promotes Its Flower Delivery Service
<
6
Cozy Cuddling Cafes
Cozy Cuddling Cafes
McVitie's Pop-Up Romantic Cafe Accepts Hugs as Payment
<
5
Romantic Copywriter Candies
Romantic Copywriter Candies
These Valentine's Day Candy Hearts Use Phrases Inspired By Copywriters
<
4
Matchmaking Travel Packages
Matchmaking Travel Packages
Swipe Right is a Romantic W Hotel Package to Connect Singles
<
3
Romantic Personalized Wine
Romantic Personalized Wine
Consumers Can Personalize a Veuve Clicquot Bottle for Their Valentine
<
2
Suspended Cable Car Accommodations
Suspended Cable Car Accommodations
This Airbnb Cable Car is the Ultimate Luxury Experience
<
1
Heart-Shaped Pizzas
Heart-Shaped Pizzas
Boston Pizza's Valentine's Day Special Raises Money for Charity
<