The highly creative advertising agency 'Evans Hunt' designed these Valentine's Day candy hearts as a tribute to its industry -- and as a gift for clients. The agency put its own twist on the traditional candies by using phrases that combine romantically cliche idioms with ad agency jargon.
For example, some of the Valentine's Day candy heart say "Talk Copy to Me, Lay That Type and Be My KPI." The humorous treats are being sent to each client of Evans Hunt as a quirky gift for Valentine's Day. The clients will receive their own box of candy that says “Agency Sweet Hearts.”
This non-traditional gesture is a great way to increase a brand's relationship with its clients, while showcasing its creative talents as well.
What's Driving This Trend
- Creative Candy Messaging
- This trend presents an opportunity for candy manufacturers to create unique and personalized messaging on their products, appealing to consumers' desire for novelty and customization.
- Humorous Marketing Gifts
- This trend highlights a potential market for companies to create funny and playful gifts that can be used as promotional items or client appreciation gestures.
- Merging Industries
- This trend suggests an opportunity for collaborations between advertising agencies and candy manufacturers to create co-branded products that combine creative messaging with tasty treats.
Who This Affects Most
- Candy Manufacturing
- Candy manufacturers can explore new ways of incorporating customized messaging in their products, such as using ad agency jargon in a playful and humorous manner.
- Marketing and Advertising
- Marketing and advertising agencies can consider creating unique and personalized gifts for clients that showcase their creativity and sense of humor, fostering stronger client relationships.
- Promotional Merchandise
- Companies specializing in promotional merchandise can tap into the demand for funny and creative gifts, offering unique products like customized candy hearts with humorous messaging.
