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Heart-Shaped Pizzas

Boston Pizza's Valentine's Day Special Raises Money for Charity

— February 5, 2015 — Social Good
In place of the usual chocolates and roses often purchased in lieu of Valentine's Day, Boston Pizza is giving people the option to shower their loved one with heart-shaped pizzas. Not everyone has a sweet tooth or loves receiving stuffed animals as an adult. And as the sentiment goes, the way to a person's heart is often through his or her stomach.

Yet Boston Pizza's heart-shaped pizzas provide more than an alternative to traditional Valentine's Day gifts. A dollar from every heart-shaped pizza purchased on February 14 will be donated to the Boston Pizza Foundation Future Prospects, a charity helping youth across Canada benefit from positive mentorships. The heart-shaped pizzas are available in small and medium sizes with any of the gourmet and create-your-own pizza varieties. This allows the giver to personalize the meal for his or her significant other.
Trend Themes
1. Charity Tie-in Promotions - Companies can offer charitable donations for products sold as a way to increase sales and build customer loyalty while supporting social causes.
2. Alternative Valentine's Day Gifts - Businesses could create unique gifts for Valentine's day as an alternative to the traditional chocolates and flowers, like heart-shaped pizzas!.
3. Personalized Food Options - Companies could offer customizable food options, like gourmet and create-your-own pizzas, to allow customers to personalize meals and increase engagement.
Industry Implications
1. Restaurant - Restaurants can offer specials and unique menu items for occasions or holidays to increase sales and create memorable customer experiences.
2. Charity - Charities can partner with businesses to promote their causes while also receiving donations based on products sold.
3. Retail - Retail companies can offer unique products for occasions, like Valentine's Day, to capture customers' attention and increase sales.
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