In response to a statistic that revealed only 2% of Danish men love Valentine's Day, chocolatier Anthon Berg wanted to prove how a box of chocolates could instantly inspire romance with a clever chocolate ad video.
'The Valentine Experiment' was conducted as a real scientific experiment, led by Professor Paul Zak and the USC Reproductive Endocine Research Lab. The test involved collecting two vials of a man's blood, before and after telling a female partner the reasons she is so loved and presenting her with a box of chocolates. As a result, it was found that the presence of "the love molecule," or oxytocin was about 27.5% higher in the men after making a romantic connection with their respective partners. In comparison to the gripes about Valentine's Day in the beginning of the experiment, the guys really seem to get in the romantic spirit.
Romantic Chocolate Experiments
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Festive Lingerie Ads
Valentine Lingerie Collections
Coffee Date Events
Affectionate Video Games
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