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70 Fashion Commercial Examples

From Storytelling Social Campaigns to Couture Bridal Short Films

— April 23, 2015 — Marketing
In marketing, fashion commercial or video ads are just one way of engaging the intended consumer. Especially when it comes to clothing and apparel, customers will want to see the way pieces move. Beyond a practical element, the fashion commercial can be as artistic and expressive as the wearable art itself. Whether fashion brands and designers are creating essentially short films or crafting inventive ways using modern technology to reach audiences, creativity is the name of the game.

Using video-enabling social media platforms like Instagram, brands can reach potential customers who might not be watching traditional commercials on television or even on streaming websites. The Gap and Kate Spade are examples of this, with the former's ongoing 'Spring is Weird' web series and the latter's holiday campaign starring Anna Kendrick. Celebrity endorsements are a tried and true tactic, including the Dior bridal short featuring Natalie Portman.
3.3
Score
Popularity
Activity
Freshness
69
Street-Climbing Candid Lookbooks
Street-Climbing Candid Lookbooks
The Reebok Classics Spring/Summer Ad is Simple yet Effective
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68
Dancing Celebspawn Ads
Dancing Celebspawn Ads
This New Holiday-Themed Burberry Commercial Features Romeo Beckham
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67
Fashion Ad Spoofs
Fashion Ad Spoofs
This Ad for Mercedes-Benz Berlin Fashion Week Features Comical Twists
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66
Designer-Influenced Shorts
Designer-Influenced Shorts
The Shopbop Launch Pad Campaign Focuses on the At-Home Delivery Method
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65
Deceptively Explosive Denim Ads
Deceptively Explosive Denim Ads
This G-Star Raw Ad Features Trick Photography and Exploding Pants
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64
Couture Bridal Short Films
Couture Bridal Short Films
The Miss Dior #itsmissactually Video Plays Off the Julia Roberts Movie
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63
Sentimental Shadow Fashion Films
Sentimental Shadow Fashion Films
The Prada 'Real Fantasies' Series Brings Collages to Life
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62
Flamboyant Time-Telling Ads
Flamboyant Time-Telling Ads
The SS15 Marc by Marc Jacobs Watches Commercial is Pragmatic
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61
Diva Musical Commercial Campaigns
Diva Musical Commercial Campaigns
H&M Has Launched a New Beyonce Commercial That Will Be a Hit
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60
Inventive Athlete-Inspired Ads
Inventive Athlete-Inspired Ads
Kobe Bryant Stars in This Buzzing, Inventive Foot Locker Ad
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59
Dramatized Stunt Fashion Ads
Dramatized Stunt Fashion Ads
Kenzo's New Campaign Film 'Cloudbusting' is Dramatized in Slow Motion
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58
Candid Sportswear Commercials
Candid Sportswear Commercials
The New H&M Fitness Collection is Revealed in a Fun, Natural Video
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57
Sun-Bursting Style Ads
Sun-Bursting Style Ads
Warehous Makes an Excitingly Explosive Summer Fashion Commercial
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56
African-Dancing Fashion Ads
African-Dancing Fashion Ads
Egg Films' Sunu Captures Daring Tourists Having Fun African Style
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55
Melancholic Fashion Films
Melancholic Fashion Films
The Louis Vuitton Fashion Film By James Lima is Provocative
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54
Rebellious Combat Boot Commercials
Rebellious Combat Boot Commercials
The Dr Marten SS14 Campaign is Rebellious
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53
Thrift-Driven Charity Commercials
Thrift-Driven Charity Commercials
This Ad Explains Using Recycled Vintage Clothing to Raise Funds
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52
Alluring Fashion Designer Ads
Alluring Fashion Designer Ads
This Diet Coke Commercial Features a Shirtless Marc Jacobs
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51
Monstrous Fashion Campaign Videos
Monstrous Fashion Campaign Videos
The 'Monsters Inc.' Fall Fashion Video is Truly Strange
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50
Affluent Anarchist Ads
Affluent Anarchist Ads
A Black Card Magazine Campaign Features Rioters in High-End Couture
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49
Haunting Ballerina Fashion Videos
Haunting Ballerina Fashion Videos
Saint Laurent Debuted its New Shoe in an Interpretive Video
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48
Comical Spelling Commercials
Comical Spelling Commercials
This Old Navy Ad Stars Amy Poehler as a Sassy Spelling Bee Moderator
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47
Awkward Family Commercials
Awkward Family Commercials
This Heartwarming Holiday Ad Series was Directed by Sofia Coppola
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46
Androgynous Gender-Bending Ads
Androgynous Gender-Bending Ads
Erika Linder Stars in the Crocker Jeans SS14 Campaign 'Whatever'
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45
Silent Fashion Demonstrations
Silent Fashion Demonstrations
The Maison Martin Margiela with H&M Silent Manifesto Video Entices
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44
Shoppable Christmas Commercials
Shoppable Christmas Commercials
This Kate Spade Christmas Ad Stars an Inventive Anna Kendrick
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43
Tiny Fashionista Films
Tiny Fashionista Films
The 'Mini' Coveteurs Video Celebrates the Website's Relaunch
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42
Dancing Denim Commercials
Dancing Denim Commercials
This Beautiful Ballerina Ad Shows Off AG Jean's Contour 360 Jeggings
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41
Rebellious Fashion Clips
Rebellious Fashion Clips
The DSquared2 Fall/Winter 2013 Short is Vintage-Chic
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40
Surrealist Under-The-Sea Watch Ads
Surrealist Under-The-Sea Watch Ads
Swatch Introduces its New Scuba Libre Waterproof Watch
<
39
Super Power Holiday Ads
Super Power Holiday Ads
The Harvey Nichols Christmas Commercial Features Laser-Shooting Models
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38
Feather-Engulfed Fashion Films
Feather-Engulfed Fashion Films
'Plumae' Features a Model Being Consumed by Avian Attributes
<
37
Iconic Athleticwear Revival Ads
Iconic Athleticwear Revival Ads
The LACOSTE Polo of the Future Campaign Celebrates 80 Years
<
36
Imprisoned Model Commercials
Imprisoned Model Commercials
This Louis Vuitton 2013 Ad is Paradoxical
<
35
Passionate Clothing Commercials
Passionate Clothing Commercials
This JCPenney Ad Highlights Women as Enthusiastic World Cup Fans
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34
Ballet-Infused Fashion Shorts
Ballet-Infused Fashion Shorts
Net-A-Porter Creates Matthew Williamson 15th Anniversary's Film
<
33
Myterious Cult Fashion Films
Myterious Cult Fashion Films
The Miu Miu Spring/Summer 2013 Campaign Videos are Mysterious
<
32
Action-Packed Accessory Ads
Action-Packed Accessory Ads
The Mango Touch X Werelse Commercial is Racy and Chic
<
31
Cultured Bohemian Lookbook Videos
Cultured Bohemian Lookbook Videos
The Anthropologie February 2014 Collection is Beaming with Color
<
30
Individuality-Inspiring Fashion Shorts
Individuality-Inspiring Fashion Shorts
The Alexander Wang F/W 2012 Menswear Video Features Celebs
<
29
Dissected Denim Commercials
Dissected Denim Commercials
The G-Star RAW Spring/Summer 2013 Campaign Features Skrillex
<
28
Food Fight Fashion Promos
Food Fight Fashion Promos
The Urban Outfitter’s 2012 Denim Catalog Gets Dirty
<
27
All-Purpose Denim Campaigns
All-Purpose Denim Campaigns
Mark's Jean's Campaign Touts Denim as the Go-To Pants for Men
<
26
Comical Beef Head Ads
Comical Beef Head Ads
This Yogurt Commercial is Sure to Make Anyone Laugh
<
25
Winter Wonderland Fashion Ads
Winter Wonderland Fashion Ads
The Louis Vuitton Gstaad Resort Commercial is Endearing
<
24
Fashion-Focused Grocery Ads
Fashion-Focused Grocery Ads
Target Grocery Ads Juxtapose High-end Fashion with Everyday Products
<
23
Retro Paparazzi Shorts (UPDATE)
Retro Paparazzi Shorts (UPDATE)
The Miss Dior A/W 2012 Campaign Video Stars Mila Kunis
<
22
Songstress Shoe-Coveting Ads
Songstress Shoe-Coveting Ads
Lea Michele Stars in Candie's Fall 2012 Campaign for Kohl's
<
21
Surreally Morphing Fashion Ads
Surreally Morphing Fashion Ads
Hermès' Metamorphosis Ad Quirkily Shows Off Its Products
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20
Angelic Fashion Films
Angelic Fashion Films
Preview Louis Vuitton's First Commercial
<
19
Venetian-Inspired Fashion Ads
Venetian-Inspired Fashion Ads
This David Bowie Louis Vuitton Ad is an Exquisite Display of Style
<
18
DJ-Inspired Look Books
DJ-Inspired Look Books
The Solange Knowles for Madewell Video Exudes Exemplary Hip Style
<
17
Television-Commerce Fashion Ads
Television-Commerce Fashion Ads
The H&M Super Bowl Ad Will Let Fans Buy Right from Their TVs
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16
Magical Reflective Denim
Magical Reflective Denim
The Naked & Famous Reflective Denim Debut is Raw Genius
<
15
Retro Fashion Films
Retro Fashion Films
Writer's Block by Gia Coppola for DVF Hearts Current/Elliot is 60s-Inspired
<
14
Ornamentally Glitzy Campaigns
Ornamentally Glitzy Campaigns
The Michael Kors Holiday 2012 Ads Were Photographed by Mario Testino
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13
Survival Fashion Films
Survival Fashion Films
The Reform Clothing Co. Ad Promotes Apocalyptic Apparel
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12
Mirrored Mystique Campaigns
Mirrored Mystique Campaigns
The Beymen Fall/Winter 2012 Ads Toy with Dualistic Chic Couture
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11
Patriotic Free-Spirited Fashion
Patriotic Free-Spirited Fashion
Rita Ora is the New Face of 'Material Girl' Fall 2013 Collection
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10
Futuristic Fashion Films
Futuristic Fashion Films
The Prada Real Fantasies Fall Winter 2012 Video is Avant-Grade
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9
Game-Centered Couture Promotions
Game-Centered Couture Promotions
The Prada F/W 2012 Ad Video Plays with Bejeweled Color
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8
Voyeuristic Fashion Films
Voyeuristic Fashion Films
Terry Richardson Directs Kate Moss 'Spy Game' Video for Mango
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7
Luxe Escapade Promotion Videos
Luxe Escapade Promotion Videos
The Louis Vuitton Advertising Campaign Film Shows a Famed Landmark
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6
Shoppable Video Platforms
Shoppable Video Platforms
Cinematique Lets You Shop Videos and Runway Shows
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5
Clickable Fashion Video Promos
Clickable Fashion Video Promos
The Candace Swanepoel Juicy Couture Campaing is Interactive Fun
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4
Viral Video Fashion
Viral Video Fashion
Hungry Castle's Latest Lookbook References Internet Sensations
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3
Storytelling Social Campaigns
Storytelling Social Campaigns
Gap's Instagram Video Marketing Campaign is Short, Sweet & Strange
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2
Urinating Fashionista Ads
Urinating Fashionista Ads
The Harvey Nichols Sale Campaign Features a Lot of Accidents
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1
Valentine Lingerie Collections
Valentine Lingerie Collections
Celebrate Your Love with Victoria Secret's Valentine Collection
<