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The Naked & Famous Reflective Denim Debut is Raw Genius

 - Aug 10, 2014
References: nakedandfamousdenim & highsnobiety
Heads will turn and fashionable photo-bombing will be brought to the next level with the newest Naked & Famous Denim release: Reflective Denim. The dazzling drawers are the world's first fully-reflective jeans, made of microscopic, light-bouncing glass beads and Japanese denim that appears casual by day and captivating by night.

The extra-comfy, multi-fit bottoms are available for men now, but it would be against brand to settle for any kind of subdued premiere. To highlight the jeans in action, Toronto-based video-virtuosos Neon Films created a short that showcases wheeling wizardry and the denim working its reflective magic from dark till dawn.

What do you get when you combine wonderfully-distracting denim, a seriously skilled skater and a co-starring cityscape?

A frame-by-frame fashion statement. Naked & Famous Denim nails it again, both in product and execution.