In a world where smartphones, tablets and augmented reality are everywhere you look, the top September 2014 marketing ideas show a particular shift towards simpler, more minimalist and vintage branding ideas and campaigns; going back to basics appears to be gaining momentum.
The elegant berry boxes from Sunrise, the friendly grain packaging from Shirokuma and the vintage jam branding by Stony Creek Traditions prove that shiny isn't the only thing consumers are reaching for these days. Consumers take comfort in products -- particularly food -- that tap into their feelings of nostalgia. These packaging designs win because they remind consumers why they're reaching for the products in the first place -- comfort and simplicity.
For more examples of the ways nostalgia is winning over the September 2014 marketing ideas, check out Trend Hunter's Marketing Trend Report.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
