This coffee bag packaging was designed for Hugh Jackman's charity, Laughing Man, which distributes tea and chocolate in addition to coffee. Although the packaging designed by the Established agency has a slightly dark tone to it, the products are stamped with laughing faces to lighten things up.
The ethical products were designed to look as though they would fit right in with other products in a luxury food hall and they strike the perfect balance of simple design and personality. Whether it's based on a black, white or silvery ground on a box, bag or some sort of other container, the type has a charming chalkboard look to it, which adds another human touch with lettering that looks as though it was written by hand.
Key Themes Behind This Trend
- Human-centric Packaging
- There is an opportunity for businesses to design packaging that incorporates human elements to create a personal and emotional connection with consumers.
- Ethical Luxury
- Creating products that are both ethical and luxurious can appeal to consumers who are willing to pay a premium for high-quality products that align with their values.
- Handwritten Typography
- Incorporating typography that looks handwritten in packaging design can give products a unique and personalized feel, which can help them stand out in a crowded market.
Where This Applies
- Coffee Industry
- Coffee companies can explore designing packaging that incorporates human elements to create a unique and distinctive brand identity.
- Luxury Food Industry
- The concept of ethical luxury can be applied to other food products and industries, such as chocolate and tea, to create premium products that appeal to conscious consumers.
- Packaging Design Industry
- The use of handwritten typography and other personal touches in packaging design can be a disruptive innovation opportunity for companies to differentiate themselves from competitors.
