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Laughing Man's Coffee Bag Packaging Features Charming Human Elements

This coffee bag packaging was designed for Hugh Jackman's charity, Laughing Man, which distributes tea and chocolate in addition to coffee. Although the packaging designed by the Established agency has a slightly dark tone to it, the products are stamped with laughing faces to lighten things up.

The ethical products were designed to look as though they would fit right in with other products in a luxury food hall and they strike the perfect balance of simple design and personality. Whether it's based on a black, white or silvery ground on a box, bag or some sort of other container, the type has a charming chalkboard look to it, which adds another human touch with lettering that looks as though it was written by hand.