The Moikana Summer 2015 ad campaign is full of sultry beach fashion that people can where not only during the hot season, but also into cooler weather as well. Forgoing bikinis for glamorous dresses, metallic jackets and chunky jewelry, the photo shoot is full of luxurious inspiration that some may not want to wear on an everyday basis, but are still great for seasonal days.
Shot on location in Portugal’s Algarve by photographer Gustavo Zylbersztajn with style direction by Cassia Piovesan, the Moikana Summer 2015 ad campaign stars models Paolla Rahmeier and Marco Santos. They were clad in edgy pieces from the Brazilian label by stylist Thiago Ferraz. Matching as only loving couples can get away with, their looks were perfected with wet tresses and bronzed skin by hair and makeup by Claudio Araújo.
What's Driving This Trend
- Glamorous Beachwear
- The trend towards luxurious, non-bikini beach fashion opens up opportunities for high-end retailers to cater to consumers looking for more sophisticated options.
- Multi-seasonal Clothing
- The trend of wearing beachwear as everyday wear in different seasons presents opportunities for clothing retailers to create versatile and functional pieces that can be worn year-round.
- Beach-inspired Accessories
- The trend of chunky jewelry and metallic accessories in beach fashion creates opportunities for jewelry and accessory retailers to create unique, eye-catching pieces that tie in with the beachwear aesthetic.
Who This Affects Most
- Fashion Retail
- Fashion retailers can capitalize on the trend towards glamorous and multi-functional beachwear by offering versatile, high-end pieces for consumers looking for more sophisticated beach fashion options.
- Jewelry & Accessory Retail
- Retailers of jewelry and accessories can take advantage of the trend towards chunky, eye-catching beach accessories to create unique pieces that complement the beachwear aesthetic.
- Photography & Styling
- The trend towards glamorous beach fashion creates opportunities for photographers and stylists to create stunning, high-end photo shoots and campaign visuals that cater to the desire for luxurious beachwear options.
