Ideas
Explore the world's #1 largest database of ideas and innovations, with 474,259 inspiring examples.
Trend Reports
Discover why 1,274 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 308,928 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,274 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 308,928 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,220 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 474,259 cutting edge ideas.

25 Student Marketing Innovations

From Girl-Empowering Viral Videos to Collegiate Clothing Catalogs

— May 5, 2015 — Marketing
Student marketing has evolved greatly in recent years and is no longer just about entertaining young generations but also about addressing serious social issues. This list does not only highlight collegiate fashion catalogs and house party ads but also features marketing concepts that bring light to anti-bullying and feminism movements.

Using the help of popular influencers, global video platform YouTube recently introduced 'Dear Me,' an inspiring campaign that urged girls to be confident while embracing the qualities that make them unique. The ad was fronted by female YouTube influencers who shared an open letter of encouragement that was written to their younger selves.

In addition to this powerful example, other student marketing standouts include helpful language barrier commercials that encourage one to study abroad and interactive presidential chats that use technology to give students a political voice.

6.6
Score
Popularity
Activity
Freshness
25
Pizza Personality Campaigns
Pizza Personality Campaigns
This Jack & Jack YouTube Video Promotes Pizza Hut's Offerings
<
24
Vending Machine Pranks
Vending Machine Pranks
The Independent Health Foundation's Food Prank Judges Unhealthy Snacks
<
23
Remixable Radio Ads
Remixable Radio Ads
Red Bull's Radio DJ Ad Attracts New Talent to the Campus Clash Competition
<
22
Self-Empowering Retrospective Ads
Self-Empowering Retrospective Ads
YouTube's Dear Me Campaign Gives Advice to Your Younger Self
<
21
Uncomprehending Accent Ads
Uncomprehending Accent Ads
The Flight Centre Student Flights Campaign Focuses on Easy Takeoffs
<
20
Hilarious Language Barrier Ads
Hilarious Language Barrier Ads
Société Générale Ad Shows the Plight of Obtaini
<
19
Celibacy-Advocating Plush Toys
Celibacy-Advocating Plush Toys
Purity Bear Encourages Teens to Stay Pure
<
18
Musical Back-to-School Ads
Musical Back-to-School Ads
Old Navy's Back to School Commercial Triumphs Self-Doubt with Song
<
17
Harlem Shake-Inspired Editorials
Harlem Shake-Inspired Editorials
AJ Numan for Arena Homme Plus Draws Obscure Inspiration
<
16
Advertising Academia Memes
Advertising Academia Memes
The Sh#t Cabbies Say Video is for Students of Advertising
<
15
Fill-in-the-Blank Bullying Campaigns
Fill-in-the-Blank Bullying Campaigns
Public Safety Canada Demonstrates How Mean Words Can Hurt
<
14
Interactive Presidential Chats
Interactive Presidential Chats
The President Obama Chat Engaged Young College Students on Tumblr
<
13
Student-Scaring Pregnancy Hoaxes
Student-Scaring Pregnancy Hoaxes
This Fake Pregnancy Prank Raises Awareness on Teen Pregnancy
<
12
Party-Starting Advertisements
Party-Starting Advertisements
The Coca-Cola Walls Commercial Will Get You Grooving
<
11
Collegiate Party Infographics
Collegiate Party Infographics
This Infographic Shows the Top Party Schools in the USA
<
10
Apparel Brand House Parties
Apparel Brand House Parties
Tommy Hilfiger 'Holiday Par-tay' Campaign is Wild & Fun
<
9
Ivy League Style Guides
Ivy League Style Guides
The GANT Rugger New Haven Math Club Keeps You Stylish & Studly
<
8
Campus Wildlife Campaigns
Campus Wildlife Campaigns
Jim Beam Ads Compare Collegiate Drinkers to Animals
<
7
Clobbered Celeb Awareness Ads
Clobbered Celeb Awareness Ads
The ISPCC Anti-Bullying Campaign Fights Child Abuse
<
6
Seductive Collegiate Lookbooks
Seductive Collegiate Lookbooks
The Latest Gypsum Lookbook Goes Back to School
<
5
Sporty Collegiate Fashion
Sporty Collegiate Fashion
The CRES. E DIM SS14 Collection is Full of Shapeless Silhouettes
<
4
Outdoorsy Collegiate Fashion
Outdoorsy Collegiate Fashion
Nasty Gal's Latest Lookbook Has People Covered for Back to School
<
3
Back-to-School Fashion Ads
Back-to-School Fashion Ads
The Latest Zara TRF Fall Campaign is Captured in a Gym Setting
<
2
Face-Shattering Bullying Ads
Face-Shattering Bullying Ads
The Words Can Kill by Armando Testa Campaign Targets Offensive Terms
<
1
Reverse Party Promos
Reverse Party Promos
The Skins USA Promo Celebrates Some Teenage Fun
<