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25 Student Marketing Innovations

From Girl-Empowering Viral Videos to Collegiate Clothing Catalogs

— May 5, 2015 — Marketing
Student marketing has evolved greatly in recent years and is no longer just about entertaining young generations but also about addressing serious social issues. This list does not only highlight collegiate fashion catalogs and house party ads but also features marketing concepts that bring light to anti-bullying and feminism movements.

Using the help of popular influencers, global video platform YouTube recently introduced 'Dear Me,' an inspiring campaign that urged girls to be confident while embracing the qualities that make them unique. The ad was fronted by female YouTube influencers who shared an open letter of encouragement that was written to their younger selves.

In addition to this powerful example, other student marketing standouts include helpful language barrier commercials that encourage one to study abroad and interactive presidential chats that use technology to give students a political voice.

6.6
Score
Popularity
Activity
Freshness
25
Vending Machine Pranks
Vending Machine Pranks
The Independent Health Foundation's Food Prank Judges Unhealthy Snacks
<
24
Pizza Personality Campaigns
Pizza Personality Campaigns
This Jack & Jack YouTube Video Promotes Pizza Hut's Offerings
<
23
Self-Empowering Retrospective Ads
Self-Empowering Retrospective Ads
YouTube's Dear Me Campaign Gives Advice to Your Younger Self
<
22
Remixable Radio Ads
Remixable Radio Ads
Red Bull's Radio DJ Ad Attracts New Talent to the Campus Clash Competition
<
21
Harlem Shake-Inspired Editorials
Harlem Shake-Inspired Editorials
AJ Numan for Arena Homme Plus Draws Obscure Inspiration
<
20
Uncomprehending Accent Ads
Uncomprehending Accent Ads
The Flight Centre Student Flights Campaign Focuses on Easy Takeoffs
<
19
Musical Back-to-School Ads
Musical Back-to-School Ads
Old Navy's Back to School Commercial Triumphs Self-Doubt with Song
<
18
Hilarious Language Barrier Ads
Hilarious Language Barrier Ads
Société Générale Ad Shows the Plight of Obtaini
<
17
Celibacy-Advocating Plush Toys
Celibacy-Advocating Plush Toys
Purity Bear Encourages Teens to Stay Pure
<
16
Advertising Academia Memes
Advertising Academia Memes
The Sh#t Cabbies Say Video is for Students of Advertising
<
15
Fill-in-the-Blank Bullying Campaigns
Fill-in-the-Blank Bullying Campaigns
Public Safety Canada Demonstrates How Mean Words Can Hurt
<
14
Interactive Presidential Chats
Interactive Presidential Chats
The President Obama Chat Engaged Young College Students on Tumblr
<
13
Student-Scaring Pregnancy Hoaxes
Student-Scaring Pregnancy Hoaxes
This Fake Pregnancy Prank Raises Awareness on Teen Pregnancy
<
12
Collegiate Party Infographics
Collegiate Party Infographics
This Infographic Shows the Top Party Schools in the USA
<
11
Party-Starting Advertisements
Party-Starting Advertisements
The Coca-Cola Walls Commercial Will Get You Grooving
<
10
Apparel Brand House Parties
Apparel Brand House Parties
Tommy Hilfiger 'Holiday Par-tay' Campaign is Wild & Fun
<
9
Ivy League Style Guides
Ivy League Style Guides
The GANT Rugger New Haven Math Club Keeps You Stylish & Studly
<
8
Campus Wildlife Campaigns
Campus Wildlife Campaigns
Jim Beam Ads Compare Collegiate Drinkers to Animals
<
7
Clobbered Celeb Awareness Ads
Clobbered Celeb Awareness Ads
The ISPCC Anti-Bullying Campaign Fights Child Abuse
<
6
Seductive Collegiate Lookbooks
Seductive Collegiate Lookbooks
The Latest Gypsum Lookbook Goes Back to School
<
5
Sporty Collegiate Fashion
Sporty Collegiate Fashion
The CRES. E DIM SS14 Collection is Full of Shapeless Silhouettes
<
4
Outdoorsy Collegiate Fashion
Outdoorsy Collegiate Fashion
Nasty Gal's Latest Lookbook Has People Covered for Back to School
<
3
Back-to-School Fashion Ads
Back-to-School Fashion Ads
The Latest Zara TRF Fall Campaign is Captured in a Gym Setting
<
2
Face-Shattering Bullying Ads
Face-Shattering Bullying Ads
The Words Can Kill by Armando Testa Campaign Targets Offensive Terms
<
1
Reverse Party Promos
Reverse Party Promos
The Skins USA Promo Celebrates Some Teenage Fun
<