Student marketing has evolved greatly in recent years and is no longer just about entertaining young generations but also about addressing serious social issues. This list does not only highlight collegiate fashion catalogs and house party ads but also features marketing concepts that bring light to anti-bullying and feminism movements.
Using the help of popular influencers, global video platform YouTube recently introduced 'Dear Me,' an inspiring campaign that urged girls to be confident while embracing the qualities that make them unique. The ad was fronted by female YouTube influencers who shared an open letter of encouragement that was written to their younger selves.
In addition to this powerful example, other student marketing standouts include helpful language barrier commercials that encourage one to study abroad and interactive presidential chats that use technology to give students a political voice.
- Gen Alpha
- Gen X
- Gen Z (primary audience)
- Millennial (primary audience)
