When students of Western New York went to grab a quick snack from the vending machine on campus, they were treated to a food prank instead. Upon approaching the vending machine, the hungry students were greeted by a voice that caused them to question their eating choices and had them read the ingredients on the back of the snacks. With hard to pronounce ingredients and nasty ingredients like modified corn syrup, it quickly became apparent that healthy branding can be very deceitful.
This stunt from the Independent Health Foundation was successful at raising awareness and it will definitely cause these students to think twice before visiting a vending machine again. Even though the unnatural ingredients are detailed on the snack packaging, it goes to show that as a consumer, ignorance can lead you to be blissfully unwell.