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27 Prank Marketing Stunts

From Actual Reality Headsets to Fictional Hipster Airlines

— April 1, 2016 — Autos
These prank marketing stunts range from hilarious to downright terrifying and promote everything from cars to dating apps. With the rise of experiential marketing and consumers wanting to play more of an active role in the marketing process, prank marketing has become an effective way for brands with a sense of fun to create entertaining and highly shareable content.

The beauty of prank marketing is that it can be executed at any time of the year, although the public may be more forgiving around April Fool's Day. For the first of April this year, Carwow stepped up to promise car deliveries by drone, while Cheapflights tried to dupe fans into thinking it is creating a hipster-only airline.

Outside of April Fool's Day, many brands have been quick to turn major holidays and product launches into an opportunities to set up playful pranks.
6.2
Score
Popularity
Activity
Freshness
25
Posessed House Pranks
Posessed House Pranks
This Paranormal Activity Prank Spooked Unsuspecting Home Hunters
<
24
High-Speed Test Drives
High-Speed Test Drives
This Porsche Prank Challenges New Road Users to Drive a Sports Car
<
23
Deceptive Cafe Pranks
Deceptive Cafe Pranks
Coop's Coffee Shop Prank Proves That People Love Grocery Store Coffee
<
22
OLED Stargazing Pranks
OLED Stargazing Pranks
LG's TV Prank Tricks the Public into Seeing Stars
<
21
Actual Reality Headsets
Actual Reality Headsets
The Google Cardboard Plastic is a Brilliant Prank on Modern Technology
<
20
Vending Machine Pranks
Vending Machine Pranks
The Independent Health Foundation's Food Prank Judges Unhealthy Snacks
<
19
Prank Pop-Up Restaurants
Prank Pop-Up Restaurants
Sobeys Tricked People into Thinking Grocery Store Food Was Gourmet
<
18
PIN Code Pranks
PIN Code Pranks
For April Fool's, Mastercard Announces Retirement of the 2003 PIN Code Number
<
17
Head-Swapping Pranks
Head-Swapping Pranks
NCC's Movie Prank Puts a Cinema's Audience on the Big Screen
<
16
All-Bed Airline Hoaxes
All-Bed Airline Hoaxes
BLOC Hotels' Bed on an Airplane Prank is Still Just a Dream
<
15
Romantic Ride-Share Services
Romantic Ride-Share Services
Tinder and Uber Partner for the Best April Fool's Day Prank
<
14
Cinematic Zombie Pranks
Cinematic Zombie Pranks
Grona Lund Promotes Its House of Nightmares with a Scary Prank
<
13
Foolhardy Car-Claiming Stunts
Foolhardy Car-Claiming Stunts
BMW's April Fool's Day Special Provides a Treat Instead of a Trick
<
12
Human Bank Machines
Human Bank Machines
Santander UK's Fun ATM Machines are Loaded with Surprises
<
11
Ghoulish Hologram Pranks
Ghoulish Hologram Pranks
This Daring Man Used Technology to Set Up an Epic Ghost Prank
<
10
Deceptive VR Test Drives
Deceptive VR Test Drives
Jaguar's Car Pranks Reveal the True Power of the F-Type
<
9
Child-Inspired Home Pranks
Child-Inspired Home Pranks
The Nissan With Dad Campaign Focuses on Making Family a Priority
<
8
Airline Seating Pranks
Airline Seating Pranks
WestJet SmartSeats Commercial Fakes Self-Boarding Chairs for April Fool’s
<
7
Friendship-Testing Pranks
Friendship-Testing Pranks
This TV Promotion Turns Friends into Accomplices
<
6
Embarassing Pickle Pranks
Embarassing Pickle Pranks
This Gym Prankvertisement Challenges Guys to Open a Jar of Pickles
<
5
Frightening Mirror Pranks
Frightening Mirror Pranks
Pepsi Max's Halloween Scary Prank Tricks People with a Mirror
<
4
Scary Shopping Pranks
Scary Shopping Pranks
Samsung's Halloween Prank Video Catches TV Shoppers Off Guard
<
3
Drone Helicopter Car Deliveries
Drone Helicopter Car Deliveries
Carwow Will Offer Car Delivery via Helicopter to New Owners
<
2
Selfie Camera-Equipped Vehicles
Selfie Camera-Equipped Vehicles
The Honda Selfie Car May or May Not Be an April Fool's Day Joke
<
1
Fictional Hipster Airlines
Fictional Hipster Airlines
This Website Celebrated April Fool's 2016 with a Hipster-Themed Prank
<