As part of its fun Santander’s Secret Santa stunts, this UK bank decided to give its customers a surprise at its ATM machines. The prank involved having a "special" ATM machine that the branch was in need of feedback on.
Unbeknownst to the customers, the special ATM had a person inside—Formula One driver Jenson Button. Customers were prompted to press the red on-screen "Jenson Button," which immediately caused a flap on the ATM to open, so that Button could personally hand people money. As a treat, these people were given a gift of £100, as well as a Christmas hamper delivery by Button as he came out of the machine. Since banking and money management can be a source of stress for a lot of people, this is a fantastic way to share, especially during the holiday season when spending is high.
Human Bank Machines
More Stats +/-
Digital Currency ATMs
Video-Enabled ATM Machines
Mini ATM Machines
ATM-Inspired Photo Booths
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.