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Top 55 Interactive Concepts in February

From Human Bank Machines to Winter Rescue Apps

— March 8, 2015 — Marketing
Many of the top February 2015 interactive marketing ideas take advantage of winter as a selling point for products and services. For a lot of regions, this time of year brings harsh weather conditions and a lot of people experience the lows after the highs that Christmas and the holiday season brings.

Campaigns like Coca-Cola's Share a White Christmas, Virgin Holidays' Holiday Hypnosis stunt and Nest furnishing a gondola are examples of marketing that encourages interaction to uplift your own mood, as well as others. Another kind campaign is Audi's Swedish Snow Rescuers, which takes the form of an app that lets Audi drivers volunteer to go to the aid of non-Audi drivers that have gotten their cars stuck in the snow.
6.6
Score
Popularity
Activity
Freshness
55
Magic Tablet Stunts
Magic Tablet Stunts
Fuhu's Tablet Ad Shows the Impressive Tricks Its Giant Navi Tablets Can Do
<
54
Heartbreaking Crane Games
Heartbreaking Crane Games
This Claw Vending Machine Delivers a Message About the Homeless
<
53
Cinematic Networking Campaigns
Cinematic Networking Campaigns
Taken 3's LinkedIn Marketing Stunt Promises Skill Endorsement
<
52
Fantastical Car Stunts
Fantastical Car Stunts
Nissan's Flash Dress Up Has Its Dayz Model Perform Magic
<
51
Dishevelled Suitcase Stunts
Dishevelled Suitcase Stunts
This Travel Insurance Advertisement Stages a 'Baggage Drama'
<
50
Virtual Portal Pranks
Virtual Portal Pranks
Pepsi's Time Tunnel Provides a Shocking Surprise in the City
<
49
Custom Fitness Animations
Custom Fitness Animations
Nike Rewarded the Most Active Nike+ Athletes with a Personalized Video
<
48
Underwater Phone Stores
Underwater Phone Stores
This Unique Mobile Store is Situated Underwater in Dubai
<
47
Tissue Gifting Experiments
Tissue Gifting Experiments
This Marketing Experiment from Kleenex Challenges People to Share
<
46
Creepy Networking Campaigns
Creepy Networking Campaigns
This TV Marketing Stunt for 'Stalker' Scoped Out Profiles on LinkedIn
<
45
Intoxicating Dating Stunts
Intoxicating Dating Stunts
Primus' Mobile Marketing Stunt Targets Guys on Tinder
<
44
Human Bank Machines
Human Bank Machines
Santander UK's Fun ATM Machines are Loaded with Surprises
<
43
Zombie Donor Campaigns
Zombie Donor Campaigns
This Health Campaign Takes Advantage of the Walking Dead's Popularity
<
42
Rewarded Romance
Rewarded Romance
Editor Laura McQuarrie Shares Romantic Marketing Incentives for Valentine's Day
<
41
Affectionate Video Games
Affectionate Video Games
Bjorn Borg's First Person Lover Kills Villains with Kindness
<
40
Interactive Phone-Controlled Art
Interactive Phone-Controlled Art
This Project Turns a Mobile Message into Vibrant Laser Beam Art
<
39
Virtual Travel Simulators
Virtual Travel Simulators
British Airways Uses Virtual Simulation to Mimic the Joy of Travel
<
38
Storytelling Car Campaigns
Storytelling Car Campaigns
Land Rover Works with an Author for This Mysterious Car Marketing Stunt
<
37
Accommodating Loyalty Programs
Accommodating Loyalty Programs
The Expedia+ Travel Loyalty Program Lets You Cross-Collect Rewards
<
36
Athletic Guacamole Campaigns
Athletic Guacamole Campaigns
Avocados From Mexico's Football Campaign Appeals to Sports Fans
<
35
Kind Travel Campaigns
Kind Travel Campaigns
Airbnb Challenges People to Do Something Good in the World with $10
<
34
Social Adventure Accounts
Social Adventure Accounts
This Twitter Account Initiates a Choose Your Own Adventure Game
<
33
Content Sharing Apps
Content Sharing Apps
Plague Helps to Turn Photos, Links and Posts Viral
<
32
Virtual Ride Simulators
Virtual Ride Simulators
Kingfisher's Roller Coaster Simulator Took Fans on a Virtual Ride
<
31
Holiday Hypnosis Services
Holiday Hypnosis Services
Virgin Holidays Has Paul Mckenna Induce a Vacation High on the Public
<
30
Cook-Encouraging Campaigns
Cook-Encouraging Campaigns
Nestle La Lechera and Pati Jinich Inspire Latina Moms to Create Recipes
<
29
Responsive Wi-Fi Technology
Responsive Wi-Fi Technology
This Smart Wi-Fi Technology Takes Advantage a User's Surroundings
<
28
Winter Rescue Apps
Winter Rescue Apps
This App Lets Volunteer Audi Drivers Help Others Stuck in the Snow
<
27
GPS Puppy Stunts
GPS Puppy Stunts
This Street Marketing Stunt Has Dogs Lead People to Discover Deals
<
26
Silhouetted Kissing Booths
Silhouetted Kissing Booths
This Fun Kissing Booth by DENTISTE' Ecourages Affection in Public
<
25
Tourist Simulator Billboards
Tourist Simulator Billboards
This Travel Marketing Stunt Gives a Real-Time Tour of NYC
<
24
Local Shopping Kiosks
Local Shopping Kiosks
American Express' Shop Small Helps You Experience Local Treasures
<
23
Snow-Sharing Machines
Snow-Sharing Machines
Coca-Cola Helps People Across the World Share Christmas with a Snow Machine
<
22
Automotive Web Shops
Automotive Web Shops
Rockar Hyundai Makes Buying a Car as Easy as Online Shopping
<
21
Self-Destructive Novel Campaigns
Self-Destructive Novel Campaigns
James Patterson's Private Vegas Book Promotion is Thrilling
<
20
Restroom-Rating Apps
Restroom-Rating Apps
The Charmin SitOrSquat App Gives You the Scoop on a Clean Place to Poop
<
19
Comfy Furnished Chairlifts
Comfy Furnished Chairlifts
This Living Room Gondola Gives Skiers a Warm Ride Up the Mountain
<
18
Effortless Beer-Ordering Apps
Effortless Beer-Ordering Apps
The Bud Light Button App Helps to Order Beer in Just One Click
<
17
Gigantic Treadmill Races
Gigantic Treadmill Races
Oxford Fitness Proves There's Room for Everyone to Workout
<
16
Promotional Restaurant Beacons
Promotional Restaurant Beacons
McDonald's Harnesses the Power of Piper for Targeted Marketing
<
15
Incentivized Insurance Rewards
Incentivized Insurance Rewards
Oscar Health Insurance is Paying Customers for Walking Regularly
<
14
Temporary 12-Hour Stores
Temporary 12-Hour Stores
iZettle's Temporary Store Hosts Small Businesses for Just 12 Hours
<
13
Pop-Up Poker Restaurants
Pop-Up Poker Restaurants
This Unique Pop Up Restaurant Has Diners Pay with Texas Hold-Em
<
12
Retail Beacon Platforms
Retail Beacon Platforms
The GPShopper App & In-Store Beacons Enhance Retail Engagement
<
11
Viral News Services
Viral News Services
Snapchat and Vice Team Up in a New Business Experiment
<
10
On-Demand Test Drives
On-Demand Test Drives
Peugeot's New Car Test Drive Lets Twitter Users Try Out a Car Immediately
<
9
Motion Graphics Packaging
Motion Graphics Packaging
This Animated Drink Can Concept Makes Branding Design More Dynamic
<
8
Holistic Beauty Campaigns
Holistic Beauty Campaigns
Harrods's Happy New You Approaches Beauty with Products, Fitness & Food
<
7
Nature Walk Simulators
Nature Walk Simulators
Merrell's Virtual Reality Experience Highlights the Beauty of Nature
<
6
Live Gaming Stunts
Live Gaming Stunts
Bud Light Challenged a Fan to a Real Life Pac-Man Game
<
5
Contactless Donation Shops
Contactless Donation Shops
This Interactive Display Window Collects Contactless Payment Donations
<
4
Fragrant Experiential Pop-Ups
Fragrant Experiential Pop-Ups
Glade's Pop-Up Boutique is Branded as One That 'Sells Feelings'
<
3
Experiental Scent Bars
Experiental Scent Bars
Habitat Pure's Fragrance Bar Provides a Multi-Sensory Experience
<
2
Outfit-Modeling Mirrors
Outfit-Modeling Mirrors
Neiman Marcus' Memory Mirror Digitally Compares Outfits
<
1
Recipe Infographic Campaigns
Recipe Infographic Campaigns
Knorr Brazil Will Turn Your Family Recipe Into a Typographic Poster
<