Ideas
Explore the world's #1 largest database of ideas and innovations, with 402,961 inspiring examples.
Trend Reports
Discover why 1,052 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 340,569 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,052 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 340,569 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI + Human Methodology
Learn how Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our FREE Virtual events.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 402,961 cutting edge ideas.

Top 55 Interactive Concepts in February

From Human Bank Machines to Winter Rescue Apps

— March 8, 2015 — Marketing
Many of the top February 2015 interactive marketing ideas take advantage of winter as a selling point for products and services. For a lot of regions, this time of year brings harsh weather conditions and a lot of people experience the lows after the highs that Christmas and the holiday season brings.

Campaigns like Coca-Cola's Share a White Christmas, Virgin Holidays' Holiday Hypnosis stunt and Nest furnishing a gondola are examples of marketing that encourages interaction to uplift your own mood, as well as others. Another kind campaign is Audi's Swedish Snow Rescuers, which takes the form of an app that lets Audi drivers volunteer to go to the aid of non-Audi drivers that have gotten their cars stuck in the snow.
6.6
Score
Popularity
Activity
Freshness
55
Cinematic Networking Campaigns
Cinematic Networking Campaigns
Taken 3's LinkedIn Marketing Stunt Promises Skill Endorsement
<
54
Magic Tablet Stunts
Magic Tablet Stunts
Fuhu's Tablet Ad Shows the Impressive Tricks Its Giant Navi Tablets Can Do
<
53
Heartbreaking Crane Games
Heartbreaking Crane Games
This Claw Vending Machine Delivers a Message About the Homeless
<
52
Dishevelled Suitcase Stunts
Dishevelled Suitcase Stunts
This Travel Insurance Advertisement Stages a 'Baggage Drama'
<
51
Fantastical Car Stunts
Fantastical Car Stunts
Nissan's Flash Dress Up Has Its Dayz Model Perform Magic
<
50
Virtual Portal Pranks
Virtual Portal Pranks
Pepsi's Time Tunnel Provides a Shocking Surprise in the City
<
49
Custom Fitness Animations
Custom Fitness Animations
Nike Rewarded the Most Active Nike+ Athletes with a Personalized Video
<
48
Creepy Networking Campaigns
Creepy Networking Campaigns
This TV Marketing Stunt for 'Stalker' Scoped Out Profiles on LinkedIn
<
47
Tissue Gifting Experiments
Tissue Gifting Experiments
This Marketing Experiment from Kleenex Challenges People to Share
<
46
Underwater Phone Stores
Underwater Phone Stores
This Unique Mobile Store is Situated Underwater in Dubai
<
45
Human Bank Machines
Human Bank Machines
Santander UK's Fun ATM Machines are Loaded with Surprises
<
44
Affectionate Video Games
Affectionate Video Games
Bjorn Borg's First Person Lover Kills Villains with Kindness
<
43
Intoxicating Dating Stunts
Intoxicating Dating Stunts
Primus' Mobile Marketing Stunt Targets Guys on Tinder
<
42
Zombie Donor Campaigns
Zombie Donor Campaigns
This Health Campaign Takes Advantage of the Walking Dead's Popularity
<
41
Rewarded Romance
Rewarded Romance
Editor Laura McQuarrie Shares Romantic Marketing Incentives for Valentine's Day
<
40
Storytelling Car Campaigns
Storytelling Car Campaigns
Land Rover Works with an Author for This Mysterious Car Marketing Stunt
<
39
Virtual Travel Simulators
Virtual Travel Simulators
British Airways Uses Virtual Simulation to Mimic the Joy of Travel
<
38
Interactive Phone-Controlled Art
Interactive Phone-Controlled Art
This Project Turns a Mobile Message into Vibrant Laser Beam Art
<
37
Kind Travel Campaigns
Kind Travel Campaigns
Airbnb Challenges People to Do Something Good in the World with $10
<
36
Accommodating Loyalty Programs
Accommodating Loyalty Programs
The Expedia+ Travel Loyalty Program Lets You Cross-Collect Rewards
<
35
Athletic Guacamole Campaigns
Athletic Guacamole Campaigns
Avocados From Mexico's Football Campaign Appeals to Sports Fans
<
34
Social Adventure Accounts
Social Adventure Accounts
This Twitter Account Initiates a Choose Your Own Adventure Game
<
33
Holiday Hypnosis Services
Holiday Hypnosis Services
Virgin Holidays Has Paul Mckenna Induce a Vacation High on the Public
<
32
Virtual Ride Simulators
Virtual Ride Simulators
Kingfisher's Roller Coaster Simulator Took Fans on a Virtual Ride
<
31
Content Sharing Apps
Content Sharing Apps
Plague Helps to Turn Photos, Links and Posts Viral
<
30
Responsive Wi-Fi Technology
Responsive Wi-Fi Technology
This Smart Wi-Fi Technology Takes Advantage a User's Surroundings
<
29
Cook-Encouraging Campaigns
Cook-Encouraging Campaigns
Nestle La Lechera and Pati Jinich Inspire Latina Moms to Create Recipes
<
28
Silhouetted Kissing Booths
Silhouetted Kissing Booths
This Fun Kissing Booth by DENTISTE' Ecourages Affection in Public
<
27
Winter Rescue Apps
Winter Rescue Apps
This App Lets Volunteer Audi Drivers Help Others Stuck in the Snow
<
26
Tourist Simulator Billboards
Tourist Simulator Billboards
This Travel Marketing Stunt Gives a Real-Time Tour of NYC
<
25
GPS Puppy Stunts
GPS Puppy Stunts
This Street Marketing Stunt Has Dogs Lead People to Discover Deals
<
24
Automotive Web Shops
Automotive Web Shops
Rockar Hyundai Makes Buying a Car as Easy as Online Shopping
<
23
Restroom-Rating Apps
Restroom-Rating Apps
The Charmin SitOrSquat App Gives You the Scoop on a Clean Place to Poop
<
22
Local Shopping Kiosks
Local Shopping Kiosks
American Express' Shop Small Helps You Experience Local Treasures
<
21
Snow-Sharing Machines
Snow-Sharing Machines
Coca-Cola Helps People Across the World Share Christmas with a Snow Machine
<
20
Gigantic Treadmill Races
Gigantic Treadmill Races
Oxford Fitness Proves There's Room for Everyone to Workout
<
19
Self-Destructive Novel Campaigns
Self-Destructive Novel Campaigns
James Patterson's Private Vegas Book Promotion is Thrilling
<
18
Comfy Furnished Chairlifts
Comfy Furnished Chairlifts
This Living Room Gondola Gives Skiers a Warm Ride Up the Mountain
<
17
Temporary 12-Hour Stores
Temporary 12-Hour Stores
iZettle's Temporary Store Hosts Small Businesses for Just 12 Hours
<
16
Effortless Beer-Ordering Apps
Effortless Beer-Ordering Apps
The Bud Light Button App Helps to Order Beer in Just One Click
<
15
Promotional Restaurant Beacons
Promotional Restaurant Beacons
McDonald's Harnesses the Power of Piper for Targeted Marketing
<
14
Incentivized Insurance Rewards
Incentivized Insurance Rewards
Oscar Health Insurance is Paying Customers for Walking Regularly
<
13
Pop-Up Poker Restaurants
Pop-Up Poker Restaurants
This Unique Pop Up Restaurant Has Diners Pay with Texas Hold-Em
<
12
Retail Beacon Platforms
Retail Beacon Platforms
The GPShopper App & In-Store Beacons Enhance Retail Engagement
<
11
On-Demand Test Drives
On-Demand Test Drives
Peugeot's New Car Test Drive Lets Twitter Users Try Out a Car Immediately
<
10
Viral News Services
Viral News Services
Snapchat and Vice Team Up in a New Business Experiment
<
9
Motion Graphics Packaging
Motion Graphics Packaging
This Animated Drink Can Concept Makes Branding Design More Dynamic
<
8
Holistic Beauty Campaigns
Holistic Beauty Campaigns
Harrods's Happy New You Approaches Beauty with Products, Fitness & Food
<
7
Nature Walk Simulators
Nature Walk Simulators
Merrell's Virtual Reality Experience Highlights the Beauty of Nature
<
6
Contactless Donation Shops
Contactless Donation Shops
This Interactive Display Window Collects Contactless Payment Donations
<
5
Live Gaming Stunts
Live Gaming Stunts
Bud Light Challenged a Fan to a Real Life Pac-Man Game
<
4
Fragrant Experiential Pop-Ups
Fragrant Experiential Pop-Ups
Glade's Pop-Up Boutique is Branded as One That 'Sells Feelings'
<
3
Experiental Scent Bars
Experiental Scent Bars
Habitat Pure's Fragrance Bar Provides a Multi-Sensory Experience
<
2
Outfit-Modeling Mirrors
Outfit-Modeling Mirrors
Neiman Marcus' Memory Mirror Digitally Compares Outfits
<
1
Recipe Infographic Campaigns
Recipe Infographic Campaigns
Knorr Brazil Will Turn Your Family Recipe Into a Typographic Poster
<