This unique mobile store by Sony is not one that you're able to get to on land—instead, to get inside Sony's Xperia Aquatech Store in Dubai, you'll need to don a wetsuit, a pair of goggles and some flippers.
The Xperia Aquatech Store is shaped like a giant, graceful jellyfish, complete with windows that give you a peek at its insides. To get inside the unusual shop, all you need to do is swim underneath the structure and come up for some air. Inside of the circular structure, there's plenty of phones to play around with, both above and below the surface of the water. Considering that this kind of experience would be impossible for most other phone companies to recreate, this is a novel way to show off the underwater features of the Sony Xperia.