Appealing to the realm of speakeasies, Hendrick's takes it to another level with the launch of the new Pubmarine bar. It is noted as the 'world's first underwater bar' and it is located in an aquarium in Madrid. Scuba divers are able to drink Hendrick's Neptunia, which is a gin that is inspired by Scottish coastal air.
It is concocted with memories of the sea for inspiration, with marine-themed botanicals, Hendricks rose, cucumber, and citrus finishing touches. Guests are able to visit and enjoy their libations due to the specially designed pressured and watertight glasses. It also has a scuba tank that allows them to breathe and drink normally without the need for an oxygen tank.
Image Credit: TRUE
Key Themes Behind This Trend
- Underwater Experience
- Additional underwater experiences will be innovated to heighten the sensory perception of customers.
- Scuba Diving Tourism
- Scuba diving tourism industry can integrate underwater dining and drinking, thereby, converting it into a more complete and exclusive activity.
- Unique Venue Concepts
- More industries can create unique and thematic venues to attract more customers and provide a novel customer experience.
Where This Applies
- Hospitality Industry
- Hospitality Industry can provide underwater bar services and include it into their hotel amenities.
- Aquarium Industry
- Aquarium industry can collaborate with beverage companies to provide unique underwater bars for applications like corporate events and parties.
- Alcoholic Beverages Industry
- Alcoholic beverages industry can innovate and create new concepts like marine or underwater-themed food and drinks that provide a unique drinking experience.
