Harrods's Happy New You Approaches Beauty with Products, Fitness & Food
Laura McQuarrie — January 19, 2015 — Marketing
To coincide with the start of 2015, Harrods started a campaign called 'Happy New You' that promotes healthy fitness, lifestyle and beauty. As part of the campaign, the windows of the London department store will be taken over by various beauty brands, including Laura Mercier, Lancôme and La Prairie. In addition to these vibrant displays, stores will also be host to classes from beauty experts, including private consultations from Dolce and Gabbana facialist Therese Horgen.
Since it's just as important to be considerate of what goes into your body as well as what you apply to your skin, Harrods has detoxifying hot organic beverages and smoothies served in its Food Hall to help you glow from the inside out. To complete the experience, the Sweaty Betty sportswear brand will be taking over a floor to offer fitness classes.
Since it's just as important to be considerate of what goes into your body as well as what you apply to your skin, Harrods has detoxifying hot organic beverages and smoothies served in its Food Hall to help you glow from the inside out. To complete the experience, the Sweaty Betty sportswear brand will be taking over a floor to offer fitness classes.
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