Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Harrods's Happy New You Approaches Beauty with Products, Fitness & Food

 - Jan 19, 2015
References: harrods & standard
To coincide with the start of 2015, Harrods started a campaign called 'Happy New You' that promotes healthy fitness, lifestyle and beauty. As part of the campaign, the windows of the London department store will be taken over by various beauty brands, including Laura Mercier, Lancôme and La Prairie. In addition to these vibrant displays, stores will also be host to classes from beauty experts, including private consultations from Dolce and Gabbana facialist Therese Horgen.

Since it's just as important to be considerate of what goes into your body as well as what you apply to your skin, Harrods has detoxifying hot organic beverages and smoothies served in its Food Hall to help you glow from the inside out. To complete the experience, the Sweaty Betty sportswear brand will be taking over a floor to offer fitness classes.