Dishevelled Suitcase Stunts

This Travel Insurance Advertisement Stages a 'Baggage Drama'

No matter how much effort you put into being prepared, your travel adventures can always throw you for a loop—as proven in this insurance advertisement.

Whether it's sorting out your seats on an airline or hurrying to your next destination, it can be extremely frustrating when your luggage is not taken care of. In this travel insurance ad stunt from APA Insurance, the company sent multiple bags through the baggage carousel that looked like they'd gone through the worst of the worst. Numerous travelers at the Kenya Airport had their jaws drop upon seeing this. After freaking out about their own luggage, it was revealed with a sign that these travelers should get APA's travel insurance to stay worry-free.

Travel Insurance Marketing Stunts
The use of unique and dramatic marketing stunts by travel insurance companies to draw in potential customers.
Luggage Protection Services
The introduction of innovative services and technology to better protect travelers' luggage and ensure their safe arrival at their destination.
Traveler Preparedness Solutions
The development of tools and services to help travelers be better prepared for unexpected situations, such as lost luggage or flight delays.

Where This Applies

Travel Insurance
Opportunities for travel insurance companies to differentiate themselves by offering unique and innovative coverage options to travelers.
Luggage Manufacturing
Opportunities for luggage manufacturers to create products that are more durable and equipped with technology to prevent loss or damage.
Travel Technology
Opportunities for travel technology companies to provide solutions that help travelers better manage their trips and avoid potential disruptions.
SCORE
2.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Africa
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 15%
Activity 52%
Freshness 8%

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