Editor Laura McQuarrie Shares Romantic Marketing Incentives for Valentine's Day
Alyson Wyers — January 27, 2015 — Lifestyle
References: youtu.be
Capitalizing on holidays (especially Valentine's Day) is a great strategy for just about any brand, as evidenced by these love-celebrating marketing incentives. Trend Hunter's Laura McQuarrie discusses her favorite examples of rewarded romance, from affection-encouraging apps to couples only vending machines and even long distance dinners.
The Invisible Coca-Cola Machine honors the love people have for each other by being non-existent to single people and printing customized cans for couples walking past. Based in Japan, toothpaste brand Dentiste created a culturally sensitive campaign that allows people to share a kiss with shadowy silhouettes. An example of slightly more traditional marketing incentives, supermarket chain Lidl's Valentine Kiss app activates a coupon if you scan and upload your kiss selfie. Another Asian campaign uses technology to bring long distance partners together with their Christmas Eve Sync Dinner.
The Invisible Coca-Cola Machine honors the love people have for each other by being non-existent to single people and printing customized cans for couples walking past. Based in Japan, toothpaste brand Dentiste created a culturally sensitive campaign that allows people to share a kiss with shadowy silhouettes. An example of slightly more traditional marketing incentives, supermarket chain Lidl's Valentine Kiss app activates a coupon if you scan and upload your kiss selfie. Another Asian campaign uses technology to bring long distance partners together with their Christmas Eve Sync Dinner.
3.2
Score
Popularity
Activity
Freshness
