Editor Laura McQuarrie Shares Romantic Marketing Incentives for Valentine's Day
Alyson Wyers — January 27, 2015 — Lifestyle
References: youtu.be
Capitalizing on holidays (especially Valentine's Day) is a great strategy for just about any brand, as evidenced by these love-celebrating marketing incentives. Trend Hunter's Laura McQuarrie discusses her favorite examples of rewarded romance, from affection-encouraging apps to couples only vending machines and even long distance dinners.
The Invisible Coca-Cola Machine honors the love people have for each other by being non-existent to single people and printing customized cans for couples walking past. Based in Japan, toothpaste brand Dentiste created a culturally sensitive campaign that allows people to share a kiss with shadowy silhouettes. An example of slightly more traditional marketing incentives, supermarket chain Lidl's Valentine Kiss app activates a coupon if you scan and upload your kiss selfie. Another Asian campaign uses technology to bring long distance partners together with their Christmas Eve Sync Dinner.
The Invisible Coca-Cola Machine honors the love people have for each other by being non-existent to single people and printing customized cans for couples walking past. Based in Japan, toothpaste brand Dentiste created a culturally sensitive campaign that allows people to share a kiss with shadowy silhouettes. An example of slightly more traditional marketing incentives, supermarket chain Lidl's Valentine Kiss app activates a coupon if you scan and upload your kiss selfie. Another Asian campaign uses technology to bring long distance partners together with their Christmas Eve Sync Dinner.
Trend Themes
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Affection-encouraging Apps — Utilizing technology to foster intimacy and connection between couples through smartphone apps.
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Couples Only Vending Machines — Creating interactive vending machines that dispense customized products exclusively for couples.
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Long Distance Dinners — Using technology to facilitate shared meals and dining experiences for partners in a long distance relationship.
Industry Implications
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Food and Beverage — Creating innovative marketing incentives and promotions for food and beverage brands to engage customers on Valentine's Day.
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Technology — Developing new applications and devices that enhance romantic relationships and enable connectivity for couples.
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Retail — Implementing creative marketing strategies and rewards programs to attract couples and promote products for Valentine's Day.
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