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Rewarded Romance

Editor Laura McQuarrie Shares Romantic Marketing Incentives for Valentine's Day

— January 27, 2015 — Lifestyle
Capitalizing on holidays (especially Valentine's Day) is a great strategy for just about any brand, as evidenced by these love-celebrating marketing incentives. Trend Hunter's Laura McQuarrie discusses her favorite examples of rewarded romance, from affection-encouraging apps to couples only vending machines and even long distance dinners.

The Invisible Coca-Cola Machine honors the love people have for each other by being non-existent to single people and printing customized cans for couples walking past. Based in Japan, toothpaste brand Dentiste created a culturally sensitive campaign that allows people to share a kiss with shadowy silhouettes. An example of slightly more traditional marketing incentives, supermarket chain Lidl's Valentine Kiss app activates a coupon if you scan and upload your kiss selfie. Another Asian campaign uses technology to bring long distance partners together with their Christmas Eve Sync Dinner.
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