The results of a recent survey of over 2,000 United States adults commissioned by Boston Beer Company reveal that 70% of Americans are willing to go on first dates on Valentine's Day. To support those who are feeling bold, Truly Hard Seltzer is reimbursing people who share proof of their Valentine's Day date.
Lesya Lysyj, Boston Beer Company CMO, says, "There tends to be a stigma associated with Valentine's Day for long-term couples only, so we're excited to give our drinkers this opportunity to get outside their comfort zones and use the holiday as a chance for something new." This Valentine's Day, the brand is on a mission to reward those who are brave enough to potentially make a new friend, find love or even just get a great new story to share with others.
Why This Trend Is Growing
- Dating Campaigns
- Brands can offer creative campaigns to encourage first dates and increase brand loyalty by rewarding first daters.
- Valentine's Day Marketing
- Valentine's Day is not just for couples, and brands can capitalize on this by offering inclusive marketing campaigns that engage singles and inspire brand loyalty.
- Personalized Marketing
- Rewarding individuals for sharing their Valentine's Day experiences can inspire more personal connections with a brand and create a loyal fanbase.
Industries Being Reshaped
- Beverage Industry
- Beverage companies can create campaigns that encourage responsible drinking on Valentine's Day and create unforgettable experiences for customers.
- Dating Industry
- Dating apps can partner with brands to create campaigns that incentivize users to go on more dates, leading to increased user engagement and retention.
- Marketing Industry
- Marketing agencies can help brands create unique and engaging Valentine's Day campaigns that attract new customers and strengthen relationships with existing ones.
