According to a recent survey of Gen Z issued by QDOBA, just 11% of people believe Valentine's Day is strictly for romantic relationships. In its research, the fast-casual Mexican restaurant also found that more than half of Gen Z survey participants are open to dining at their favorite quick-service restaurant instead of fine dining. For this reason, on February 14th, QDOBA is offering Rewards members a free entrée when they buy an entrée and a drink. This one-day-only offer can be claimed in-restaurant, as well as online and through the QDOBA app.
Anyone can sign up to be a QDOBA Rewards member—even on Valentine's Day—to take advantage of this offer and as an added perk, anyone who does sign up will get a free side of chips and queso.
Key Themes Behind This Trend
- Gen Z Dining Preferences
- More than half of Gen Z survey participants are open to dining at their favorite quick-service restaurant instead of fine dining.
- Valentine's Day Dining Shift
- Just 11% of people believe Valentine's Day is strictly for romantic relationships, indicating a change in how the holiday is perceived and celebrated.
- Reward Programs in Fast-casual Restaurants
- QDOBA's offer of a free entrée for Rewards members showcases the potential of reward programs to drive customer loyalty in the fast-casual restaurant industry.
Where This Applies
- Fast Casual Dining
- Fast-casual restaurants like QDOBA are gaining popularity, particularly among Gen Z customers, who prefer quick-service dining over fine dining experiences.
- Food Delivery and Digital Platforms
- QDOBA's one-day-only offer through their app and online highlights the growing importance of food delivery and digital platforms in the restaurant industry.
- Marketing and Customer Engagement
- The use of rewards programs, such as the one offered by QDOBA, presents an opportunity for businesses to effectively engage with customers and drive repeat visits.
