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51 Covert Social Marketing Campaigns

From Dating App Album Promotions to Animal-Saving Emojis

— May 25, 2015 — Tech
Given the limited reach of traditional advertising methods, social marketing campaigns driven by online engagement between brands and consumers is the new best strategy.

As different social media networks work their way into our daily routines, brands have a unique opportunity to leverage regular online activity to include awareness around products. Since consumers are more and more likely to be spending their downtime online, brands and marketers have a chance to create meaningful interactions in the digital sphere.

Examples of covert social marketing campaigns include the recent use of Tinder to promote an album, as in the case of EDM producer Zedd. By committing to an organic Tinder campaign, Zedd is able to shortcut to an audience that is largely made up of his target demographic. Since users are already swiping left and right at ease, the producer can bank on engaging consumers in a memorable and exclusive way.
6.9
Score
Popularity
Activity
Freshness
51
Imaginative Cloud Campaigns
Imaginative Cloud Campaigns
Pictionary's Frame in the Sky Inspires the Public to See Cloud Shapes
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50
Sporty Social-Media Marketing
Sporty Social-Media Marketing
Puma Uses Periscope to Promote Its #ForeverFaster Twitter Campaign
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49
Meaningful Activity Campaigns
Meaningful Activity Campaigns
Quaker Canada's Today List Campaign Questions What Matters Most
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48
Uplifting Beauty Campaigns
Uplifting Beauty Campaigns
Dove's #SpeakBeautiful Encourages Kind Words on Social Media
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47
Branded IM Campaigns
Branded IM Campaigns
This Coca-Cola Europe Campaign Was Launched Through the Line App
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46
Heart-Sharing Campaigns
Heart-Sharing Campaigns
Dawca.pl's Health Social Media Campaign Encourages Users to Share Likes
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45
Dating App Album Promotions
Dating App Album Promotions
EDM Producer Zedd Has Launched His New Album on Tinder
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44
Filmic Adventure Campaigns
Filmic Adventure Campaigns
TSFF's Instagram Lets Users Direct Their Own Story in Silent Film
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43
Retrospective Footwear Campaigns
Retrospective Footwear Campaigns
Clarks' WhatsApp Marketing Campaign Shares Brand History
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42
Virtual Cloudgazing Contests
Virtual Cloudgazing Contests
Delta Wants You to Stare at the Clouds Online to Win a Trip Ticket
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41
Social Job Hunt Training
Social Job Hunt Training
Fifth Third Bank is Offering Twitter Job Coaching for New Grads
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40
Social Media Candy Machines
Social Media Candy Machines
Grey Istanbul's Vending Machines Imagine How Instagram Filters Taste
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39
Animal-Saving Emojis
Animal-Saving Emojis
WWF's Twitter Campaign to Save Endangered Animals Begins with a Retweet
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38
Potato Chip Cookbooks
Potato Chip Cookbooks
The Lay's Wavy Brand and Brit + Co Are Teaming Up with Pinterest
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37
Social Media Mug Campaigns
Social Media Mug Campaigns
Nescafe Gave Away 1,000 Red Mugs in the Most Creative Way Ever
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36
Doodled Lunch Campaigns
Doodled Lunch Campaigns
PopChips UK's Interactive Online Campaign Makes Lunches Exciting
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35
Social Media Winery Campaigns
Social Media Winery Campaigns
Whitehall Lane Gets into the Social Media Ring
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34
Positivity Vending Machines
Positivity Vending Machines
The Coke Tweet Machine Charges People Based on an Attitude Test
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33
Live-Streaming Soda Campaigns
Live-Streaming Soda Campaigns
The Mountain Dew Brand is Using Periscope to Boost Engagement
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32
Meme-Filled Car Campaigns
Meme-Filled Car Campaigns
Honda's Fun Social Media Campaign Aims to Spark Millions of Smiles
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31
Political Matchmaking Campaigns
Political Matchmaking Campaigns
Ontario Libertarian's Political Campaign Courted Voters on Tinder
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30
Winter Exploration Campaigns
Winter Exploration Campaigns
This Land Rover Ad Campaign Encourages Winter Adventures
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29
Blossoming Emoji Gardens
Blossoming Emoji Gardens
Miracle-Gro's Crowdsourced Digital Garden is Made of Floral Icons
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28
Prideful Cereal Campaigns
Prideful Cereal Campaigns
Lucky Charms' Lucky to Be Campaign Encourages Uniqueness & Pride
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27
Realtime Hot Spot Campaigns
Realtime Hot Spot Campaigns
Heineken's @Wherenext Social Campaign Locates Happening Nightlife
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26
Fortune-Telling Fries
Fortune-Telling Fries
Fast Food Marketing Campaign Involves Divination by French Fries
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25
Dating App Marketing Campaigns
Dating App Marketing Campaigns
Jason Derulo Recently Launched a New Video Through Tinder
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24
Blackout Social Campaigns
Blackout Social Campaigns
This Drastic Taco Bell Social Media Stunt Promotes a New App
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23
Pinboard-Retailer Holiday Collabs
Pinboard-Retailer Holiday Collabs
The 'Dear Topshop' Campaign Makes It Easy to Buy from Topshop
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22
Pizza Emoji Deliveries
Pizza Emoji Deliveries
Domino's is Allowing Customers to Order Pizza Using a Beloved Emoticon
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21
Personalized Recipe Campaigns
Personalized Recipe Campaigns
Hellmann's Brasil Finds Recipes Based on What's in Your Fridge
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20
Interactive Car Unveilings
Interactive Car Unveilings
This Lexus Campaign on Twitter Creatively Unveils a Concept Car
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19
Emotive Travel Campaigns
Emotive Travel Campaigns
Cathay Pacific's Life Well Travelled Campaign Markets Wanderlust
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18
Headbanging Beer Campaigns
Headbanging Beer Campaigns
This Kingfisher Premium Promotion Rewarded Headbangers With Beer
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17
Secretive Party Campaigns
Secretive Party Campaigns
Jagermeister's Undercover Games Used Snapchat to Reveal a Secret Party
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16
Interactive Mobile Catalogs
Interactive Mobile Catalogs
IKEA PS 2014 on the Move Was Presented in Full on Instagram
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15
Customized Can Campaigns
Customized Can Campaigns
The Heinz Get Well Soup Campaign Sends Custom Cans to Loved Ones
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14
Social Media Clean-Up Campaigns
Social Media Clean-Up Campaigns
Ajax Social Wipes Helps to Tidy Up Facebook and Twitter Feeds
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13
Social Media Travel Sweepstakes
Social Media Travel Sweepstakes
This Digital Campaign for the Netherlands is from Expedia
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12
Social Media Makeup Competitions
Social Media Makeup Competitions
The Estee Lauder Spring Into Color Campaign is Online Only
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11
Sweet Dating Campaigns
Sweet Dating Campaigns
Carrousel's Tinder Marketing Campaign Matches Girls to Macarons
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10
Smashing Cosmetic Campaigns
Smashing Cosmetic Campaigns
NARS' Social Media Beauty Campaign Had Fans Unveil a New Product Line
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9
Social Promotion Giveaway Trips
Social Promotion Giveaway Trips
Travelocity is Giving Away a Dream Trip with the Phrase #iWannaGo
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8
Soleful Dating App Stunts
Soleful Dating App Stunts
Keep's Tinder Dating Profile Appeals to Those Who Love Shoes
<
7
Fictional Dating Profile Stunts
Fictional Dating Profile Stunts
Characters from The Mindy Project Show Were Introduced to Tinder
<
6
Cheap Fun Campaigns
Cheap Fun Campaigns
This KFC Marketing Campaign Shows Amusement at No Cost
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5
Twitter-Activated Vending Machines
Twitter-Activated Vending Machines
Gary Lineker Gives Tweeters Free Walkers Crisps Bags
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4
Social Gifting Campaigns
Social Gifting Campaigns
Tesco's Shopping Social Campaign Suggests Gifts for Twitter Users
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3
Secretive Coffee Campaigns
Secretive Coffee Campaigns
Starbucks' Pumpkin Spice Latte Campaign Lets You Get a PSL Early
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2
Nostalgic Travel Campaigns
Nostalgic Travel Campaigns
Expedia's 'Throw Me Back' Recreates #TBT Photos from Summers Past
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1
Recipe Infographic Campaigns
Recipe Infographic Campaigns
Knorr Brazil Will Turn Your Family Recipe Into a Typographic Poster
<