The Estee Lauder Spring Into Color campaign is inspired by its Pure Color Pops collection, a new line that has delivered 14 fresh lipsticks and six blush hues to fans of the cosmetic label. This campaign will take place on the Pinterest forum, enabling users from all over the world to partake.
This beauty campaign encourages Pinterest members to create boards under the Spring Into Color motif. While participants essentially have free reign to curate the boards as they see fit, the only requirement is that they incorporate a single picture from Estee Lauder's own Pop of Color board. Winners will take home a $500 gift card from a retailer in New York as well as several runner up beauty prizes.
What Makes This Trend Stand Out
- Social Media Makeup Competitions
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- Beauty Campaigns on Pinterest
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- User-generated Content in Cosmetics
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Sectors Adopting This
- Cosmetics
- Disruptive innovation opportunity: Develop innovative cosmetic products that are specifically targeted for user-generated content creation and social media competitions.
- Digital Marketing
- Disruptive innovation opportunity: Create advanced digital marketing tools and services tailored for beauty and cosmetics brands to enhance their online presence and engage with consumers more effectively.
- Social Media Platforms
- Disruptive innovation opportunity: Build a new social media platform that is exclusively focused on beauty and cosmetics, offering unique features and opportunities for makeup competitions and collaborations.
