When Dove teamed up with Twitter for a beauty campaign, it was noted that over five million negative tweets about body image were released within the last year. In order to combat this, these two brands developed #SpeakBeautiful, an initiative that shows the power that one person, or even one kind word has.
Since snarking on the way celebrities look tends to happen during big industry events, such as the upcoming Academy Awards, Dove will have self-esteem experts take over its Twitter account for this occasion. Instead of tweeting hateful things, Dove will lead by example by sharing messages that are inspiring, uplifting and empowering. Hopefully others on Twitter will follow suit and see that you can do so much more by lifting someone up than putting them down.
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