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17 Teen Fashion Campaigns

From Emoji Analysis Campaigns to Empowering Footwear Ads

— December 3, 2015 — Fashion
These marketing campaigns for teen fashion range from print ads to comical commercials and social media stunts with a focus on influencers and role models who young women can identify with.

Beyond being named the Billboard Woman of the Year twice and being known as one of the most powerful women in music, Taylor Swift has appeared in a number of ads for Keds that encourage young women to become icons themselves.

Ahead of the launch of her NEO line with adidas, Selena Gomez launched an online scavenger hunt that had fans virtually exploring the Internet to discover sneak peeks.

As teens begin to come into their own, they put a heavy emphasis on self-expression, especially through the purchase of clothes and beauty products. Fashion brands that resonate with this consumer demographic understand their desire for authenticity, individuality, empowerment and connectivity.
6.1
Score
Popularity
Activity
Freshness
17
Uplifting School Commercials
Uplifting School Commercials
Old Navy's School Commercial Shares a Message from Boys & Girls Clubs
<
16
Hip Student Commercials
Hip Student Commercials
Old Navy's Back to School Shopping Ad Stars the Funny Julia Louis-Dreyfus
<
15
Musical Back-to-School Ads
Musical Back-to-School Ads
Old Navy's Back to School Commercial Triumphs Self-Doubt with Song
<
14
Comical Spelling Commercials
Comical Spelling Commercials
This Old Navy Ad Stars Amy Poehler as a Sassy Spelling Bee Moderator
<
13
Grandma Styling Pranks
Grandma Styling Pranks
SPC's Back to School Prank Styles Students in Outrageous Clothes
<
12
Emoji Analysis Campaigns
Emoji Analysis Campaigns
Old Navy's Emoodji Reveals Insights Based on Popular Emoji Use
<
11
Social Media Scavenger Hunts
Social Media Scavenger Hunts
Selena Gomez is Promoting Her Adidas NEO Line Interactively Online
<
10
Tweet-Powered Fashion Shows
Tweet-Powered Fashion Shows
The Adidas NEO Fashion Show Will Be Curated By Teens' Twitter Votes
<
9
Preppy Footwear Ads
Preppy Footwear Ads
The Taylor Swift Keds Campaign is Colorful and Youthful
<
8
Interactive Balloon Portraits
Interactive Balloon Portraits
This Old Navy Ad Turns Your Selfies into Balloon Art
<
7
Untouched Celebrity Fashion Ads
Untouched Celebrity Fashion Ads
The #AerieReal Campaign Features Emma Roberts as the Brand's Model
<
6
Teen Angst Editorials
Teen Angst Editorials
Pull & Bear's Latest Collection Highlights Edgy Summer Clothes
<
5
Female-Empowering Footwear Ads
Female-Empowering Footwear Ads
These Keds Ads Feature Female Role Models Such as Taylor Swift
<
4
Social Media Footwear Campaigns
Social Media Footwear Campaigns
I Heart Ugg Launches Tween Line with Mobile Photo Editor Aviary
<
3
Flip Flop Vending Machines
Flip Flop Vending Machines
Old Navy's Shoe Vending Machine Trades Tweets for Flip Flops
<
2
Untouched Underwear Ads
Untouched Underwear Ads
The Aerie #AerieReal Campaign Moves Away from Photoshop and Supermodels
<
1
Body Diversity Campaigns
Body Diversity Campaigns
This Dear Kate Ad Celebrates All Different Types of Bodies
<