Pull and Bear's Spring/Summer 2015 editorial highlights edgy summer clothes that embody a youthful air. The brand's latest photo exclusive features models Matthew Bell, Hannes Gobeyn and Isaac Hollings and is reflective of a teen angst mood.
This series' model cast is captured by photographer Andreas Larsson's lens as they loiter outdoors and in a local coffee shop. Matthew, Hannes and Isaac don a wardrobe of youthful summer clothes that are both comfy and lightweight.
Designed for everyday wear, Pull and Bear's latest collection is effortlessly cool and makes a seamless transition into one's existing wardrobe. In addition to its statement tees, graphic sweaters and army jackets, this advertorial also highlights functional denims and knits that are a contemporary translation of the vintage, nautical uniform.
What's Driving This Trend
- Edgy Summer Clothes
- There is an opportunity for clothing companies to cater to the teenage market with a focus on edgy summer clothing.
- Everyday Wear
- An opportunity exists for clothing brands to create a line of everyday wear clothes that are both comfortable and stylish.
- Vintage Nautical Uniform
- There is potential for brands to create modern interpretations of vintage nautical uniforms as they provide a unique fashion statement.
Who This Affects Most
- Fashion
- Fashion brands can take inspiration from Pull and Bear's latest collection to create trendy clothing for customers.
- Teen Clothing
- A potential up-and-coming industry exists for teen clothing as teenagers tend to carry a unique style.
- Retail
- Retailers can incorporate edgy summer clothing into their product offerings to attract younger consumers looking for new and trendy styles.
